BlinkCollective.com is an online marketplace and community for anyone to list and buy local experiences. Badged as ‘an emporium for the curious mind’, the site offers a variety of unique paid and free experiences, that can be purchased and enjoyed by the customer or gifted to another. BlinkCollective.com’s founder, Peter Kindness, was given seed funding to develop the beta site as part of the Ignite100 programme, prior to pursuing proof of concept funding to develop a viable and profitable business model. For Blink to identify their customers and how to reach them was vital for the business plan.
Our brief was to research relevant UK Customer Segmentation models and select Target Markets most effectively in line with overall objectives and design a Marketing Strategy to reach chosen UK market segments, prior to launch.