Travel Bureau’s Corporate Travel Management Services enjoys long-standing relationships, but wanted to expand and bring the services and benefits of a comprehensive Corporate Travel Management Service to new audiences.
Our brief was to clarify the selling messages via a customer satisfaction survey of all corporate contacts to establish values, priorities and role in the booking cycle; managing the segmentation and targeting of key messages to key audience sectors; database marketing – e-communications and regular newsletters and e-blasts; complete overhaul of the corporate website and producing a range of print to support business development and clinching the deal; press and media campaign to celebrate 50th anniversary.
Travel Bureau, Gosforth, Newcastle upon Tyne, NE3 4AT