So, honestly, when was the last time your customers heard from you?
Relationship Marketing and Customer Communications are first and foremost a strategy for Customer Retention, but it also recognizes the long term value of customer relationships and extends communication beyond advertising and sales promotional messages to developing a meaningful, two-way relationship between you and your customer. It also supports any strategy for Customer Acquisition.
Whether your business needs new customers or could sell more often and at a greater value to existing customers, you will need to get in touch with them from time to time. Yes, of course there’s the telephone or perhaps a meeting, but sometimes you need to inform them of changes, improvements and news that is going to affect them and dozens just like them, and ‘bcc’ doesn’t quite cut it.
But I Don’t Have Time For Customer Communications!
When business is booming, there never seems to be time and when the tumbleweed rolls through the sales department, inspiration can be a bit lacking. Keeping in touch with your customers regularly is the best way to manage their demand for your products and services and can iron out the highs and lows. We will help you to evaluate and test the best software and methods for communicating with your customers and carrying your particular message to the world.
Direct Marketing can be extremely effective and can be print or electronic. Email Marketing campaigns still perform better than Social Media alone and certainly for b2b marketing, are more appropriate.
If you opt for a paper free approach, you can send a mix of eCommunications, Electronic Newsletters, Eblasts – just think of this as your online marketing strategy and benefit from the wealth of free customer communication software that’s been developed in recent years.
Social Media is ideal for stimulating response and referral when incorporated into a wider Interactive Marketing Strategy. Your website could even include an area for User Generated Content, so customers can share their experience of your brand with other prospective customers.
Blogs, online PR and Digital Marketing are all great methods of customer communication and offer different ways to raise your profile online and ensure that your brand is at the forefront of your customers’ minds and, crucially, that it remains there. They are often viewed as touchy feely add-ons and pushed to the bottom of the “to do” list but should be central to SEO strategy and will help you stay one step ahead of the competition.
We’ll help you to get the best of all digital marketing channels, building a manageable and effective digital strategy for your business. Together we will develop an affordable Communications Plan, and take the word to your customers.
Interested? Email for more details or to arrange a FREE 2 HOUR CONSULTATION anywhere in Newcastle or the North East.
Based elsewhere? Not a problem, we have clients nationwide, give us a call 07767 810 126 for a quick chat.