When it comes to market research businesses have a lot to learn.
We are bombarded daily with information and keeping abreast of it all is a constant challenge, but when it comes to marketing, the one aspect of your business you need to know intimately is your customers. Without them, you are literally nothing.
Whilst your business is still growing and you are close to your customers, you can still talk to them directly and informally. Web-based polls and surveys are an excellent way to gather feedback from the various stakeholders in your business: customers, competitors, suppliers and your market intermediaries. This format allows you to hone your questions and nail down the areas where your business needs work. We can advise on software, the research brief, questionnaire design, data cleansing and analysis tools and help you get the answers you need to do the very best for your customers.
What’s the best Market Research?
Surveys are all well and good for existing customers, but when you are exploring new markets and potential customers, you will need Market Research. Market research provides important information allowing you to identify and analyse the market need, market size and competition. Understanding Customer Behaviour may seem like a dark art, but there are sound methods to get under the skin of even the youngest consumers, whether through observation, focus groups or polls and surveys.
If instead you want to learn more about the way existing customers are responding to your brand and marketing initiatives, Marketing Research will tell you what’s working, how and why, so you can learn for the future.
The secret to really useful research lies in Our ability ask the right questions, analyse the data thoroughly and share the findings with You, the client, in meaningful way.
Be assured: Market Research is a key factor in gaining an advantage over your competitors.
Interested? Email for more details or to arrange a FREE 2 HOUR CONSULTATION anywhere in Newcastle or the North East.
Based elsewhere? Not a problem, we have clients nationwide, give us a call 07767 810 126 for a quick chat.