Month: March 2018

Why your Buyer Personas Need the Sales Team’s Customer Insight

Why your Buyer Personas Need the Sales Team’s Customer Insight

March 29, 2018
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Last time we discovered the content marketing journey from customer segmentation to buyer persona. The key question now is: Are your customers just a blur of names and data? In … Read more

Content marketing - the journey from customer segmenation to buyer personas

Content Marketing and the Journey from Customer Segmentation to Buyer Personas

March 22, 2018
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In the previous blog we looked at Content Marketing and the Inbound Funnel so it’s now important to discuss customer segmentation and buyer personas. Whether you call them buyer personas (or … Read more

Singapore by night looks like giant inbound marketing funnels

Content Marketing and the Inbound Funnel

March 14, 2018
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Continuing with our series on why your sales team holds the key to content marketing, we’ll look more closely at the content or inbound marketing funnel. We focus on what … Read more

People shaking hands on a sales or business transaction

Why Your Sales Team Holds the Key to Content Marketing

March 4, 2018
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Content marketing is becoming ever more important to drive sales. Regardless of the type of company, your marketing team are working harder than ever to understand what this new type … Read more