Dolezal Consulting
Month: July 2019
How to Get Your Email Marketing RITE
Email marketing is one of the most powerful marketing tools a business can use. The average return on investment for every pound you spend on email marketing is £40 or … Read more
Pros and Cons of Email Personalisation
Think carefully about how you’re going to gather the right data, segment your database and create meaningful campaigns. Sending personalised emails can be really effective, but if you get it … Read more
Segmentation Strategies for Data Poor Email Marketers
How do you gather the right information about people? Ideally, you work with your customers and you’ve spoken to them, know what their interests or challenges are and why they … Read more
Supercharge Your Segmentation Strategy with Buyer Personas
One size does not fit all in email marketing, or any kind of marketing. Increasingly, you need to find ways to group together the people on your list. There needs … Read more
Rebuild Your Lists Post-GDPR: Offline Data Collection
Offline Data Collection In your business you’ll have a lot of data: emails that you’ve sent and information the accounts team has about customers. You may have collected business cards … Read more