Month: July 2019

A dentist's chair

How to Get Your Email Marketing RITE

July 29, 2019
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Email marketing is one of the most powerful marketing tools a business can use. The average return on investment for every pound you spend on email marketing is £40 or … Read more

Pros and Cons of Email Personalisation

Pros and Cons of Email Personalisation

July 22, 2019
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Think carefully about how you’re going to gather the right data, segment your database and create meaningful campaigns. Sending personalised emails can be really effective, but if you get it … Read more

Illuminate sign 'Click & Collect'

Segmentation Strategies for Data Poor Email Marketers

July 15, 2019
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How do you gather the right information about people? Ideally, you work with your customers and you’ve spoken to them, know what their interests or challenges are and why they … Read more

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Supercharge Your Segmentation Strategy with Buyer Personas

July 8, 2019
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One size does not fit all in email marketing, or any kind of marketing. Increasingly, you need to find ways to group together the people on your list. There needs … Read more

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Rebuild Your Lists Post-GDPR: Offline Data Collection

July 1, 2019
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Offline Data Collection In your business you’ll have a lot of data: emails that you’ve sent and information the accounts team has about customers. You may have collected business cards … Read more