Month: August 2019

In Email Marketing Timing is Everything - A clock next to an iced coffee and muffin

In Email Marketing, as in Life, Timing is Everything

August 26, 2019
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Here we look at how RITE applies to your email marketing, specifically Timing and Engagement. T is for Timely In email marketing timing is everything. You don’t want to be … Read more

Variety of spices

Email Marketing is More Than Just Your Newsletter

August 19, 2019
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When it comes to getting your email marketing RITE, I is for Interesting. If we fail to make our reader curious, we sometimes need to shake things up a little. … Read more

warning sign: Buyer Personas May Make Your Email Marketing Hard to Resist

Warning: Buyer Personas May Make Your Email Marketing Hard to Resist

August 12, 2019
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Some purchases are a pleasure. Choosing gifts for a loved one, buying new shoes (for you), planning your honeymoon. Others, not so much. Replacing your broken washing machine, insurance (of … Read more

Your Subject Line Is Your Sales Pitch

Your Subject Line = Your Sales Pitch

August 5, 2019
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In order to make your emails relevant to the recipient, start with the subject line. In the last article it was outlined why getting your email marketing RITE (Relevant, Interesting, … Read more