Month: January 2020

How to Grow and Develop Your Business

How to Grow and Develop Your Business

January 27, 2020
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One of the frameworks you may want to use for growing your business in one way or another is the Ansoff Matrix, and it is designed to simplify the complex. … Read more

Analyse Your Business to Develop Your Marketing Strategy

Analyse Your Business to Develop Your Marketing Strategy

January 20, 2020
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There are many layers to your business and developing your marketing strategy: There are relationships, influences and dynamics which are going on around you every day and are available for … Read more

Other Routes to Market and the Marketing Mix

Other Routes to Market and the Marketing Mix

January 13, 2020
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Exploring ORM or Other Routes to Market as well as the Marketing Mix: Product (or service), Price, Place and Promotion is a critical part of developing your marketing strategy. Previously, we covered … Read more

The Micro Environment and Your Marketing Strategy

The Micro Environment and Your Marketing Strategy

January 6, 2020
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The micro environment is everything that sits immediately around your business – your customers, competitors, suppliers and what I refer to as ORM: Other Routes to Market. You’ve looked at … Read more