Month: January 2020
How to Grow and Develop Your Business
One of the frameworks you may want to use for growing your business in one way or another is the Ansoff Matrix, and it is designed to simplify the complex. … Read more
Analyse Your Business to Develop Your Marketing Strategy
There are many layers to your business and developing your marketing strategy: There are relationships, influences and dynamics which are going on around you every day and are available for … Read more
Other Routes to Market and the Marketing Mix
Exploring ORM or Other Routes to Market as well as the Marketing Mix: Product (or service), Price, Place and Promotion is a critical part of developing your marketing strategy. Previously, we covered … Read more
The Micro Environment and Your Marketing Strategy
The micro environment is everything that sits immediately around your business – your customers, competitors, suppliers and what I refer to as ORM: Other Routes to Market. You’ve looked at … Read more