Dolezal Consulting
Strategic Marketing for Healthcare and Life Sciences
Month: February 2020
How to Create Content for Every Stage of the Customer Journey
As brands, we want to make it onto our target customer’s ‘short-list’. But we frequently don’t create enough content for every stage of the customer journey. Often, we focus on … Read more
Your Ideal Customer Avatar: time to get up close and personal
As more and more content is published online, every second of every day, you may wonder how to get close to your target customers. In order to understand what makes … Read more
Creating a Marketing Plan
Planning and Preparation Prevent Poor Performance. This is one of the mottos of the marines, so we come back again to warfare. In the last article we looked at the … Read more
Choosing Your Marketing Tactics
A customer typically looks at 12 different things to help them make a decision, whether it’s a testimonial, a video or a review. You need to know where they go … Read more