Month: February 2020

How to Create Content for Every Stage of the Customer Journey

How to Create Content for Every Stage of the Customer Journey

February 24, 2020
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As brands, we want to make it onto our target customer’s ‘short-list’. But we frequently don’t create enough content for every stage of the customer journey. Often, we focus on … Read more

Your Ideal Customer Avatar: time to get up close and personal

February 17, 2020
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As more and more content is published online, every second of every day, you may wonder how to get close to your target customers. In order to understand what makes … Read more

Creating a marketing plan is like mapping out your route

Creating a Marketing Plan

February 10, 2020
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Planning and Preparation Prevent Poor Performance. This is one of the mottos of the marines, so we come back again to warfare. In the last article we looked at the … Read more

Choosing Your Marketing Tactics is like a game of chess

Choosing Your Marketing Tactics

February 3, 2020
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A customer typically looks at 12 different things to help them make a decision, whether it’s a testimonial, a video or a review. You need to know where they go … Read more