Month: March 2020
Why Your Content Marketing Demands Its Own Distribution Plan
The increasing requirement to maximize ‘reach’ means that you need to develop content distribution plan as well as quality content. Previously we covered the advantages of long form content versus short … Read more
Advantages of Long Form Content Versus Short Form Content
Are you ready to test longer written content? In the last article we discussed why Search Engine Optimisation is no longer optional. Now it’s important to cover the many advantages … Read more
Why Search Engine Optimisation Is No Longer Optional. It’s Essential.
Search engine optimisation or SEO is the most essential investment you can make in your online marketing. Previously we found out what Google Micro Moments are and how they can inform … Read more
What Google Micro Moments Mean For Your Content Strategy
When Google published their research into online customer behaviour, Google Micro Moments entered the content marketers’ vocabulary. Read on to find out what Google Micro Moments are and how they … Read more
Define Your Value Proposition and Dominate Your Niche
Your value proposition is the distillation of the benefits and value that your company promises to deliver to customers with your products and services, your niche is the segment of … Read more