Month: March 2020

why your content marketing demands its own distribution plan

Why Your Content Marketing Demands Its Own Distribution Plan

March 30, 2020
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The increasing requirement to maximize ‘reach’ means that you need to develop content distribution plan as well as quality content. Previously we covered the advantages of long form content versus short … Read more

Advantages of Long Form Content

Advantages of Long Form Content Versus Short Form Content

March 23, 2020
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Are you ready to test longer written content? In the last article we discussed why Search Engine Optimisation is no longer optional. Now it’s important to cover the many advantages … Read more

Why Search Engine Optimisation Is No Longer Optional

Why Search Engine Optimisation Is No Longer Optional. It’s Essential.

March 16, 2020
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Search engine optimisation or SEO is the most essential investment you can make in your online marketing. Previously we found out what Google Micro Moments are and how they can inform … Read more

What Google Micro Moments Mean For Your Content Strategy

March 9, 2020
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When Google published their research into online customer behaviour, Google Micro Moments entered the content marketers’ vocabulary. Read on to find out what Google Micro Moments are and how they … Read more

Define Your Value Proposition and You Dominate Your Niche

Define Your Value Proposition and Dominate Your Niche

March 2, 2020
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Your value proposition is the distillation of the benefits and value that your company promises to deliver to customers with your products and services, your niche is the segment of … Read more