Joanne Dolezal

Advanced Social Media Marketing

by Joanne Dolezal on 28th April 2020

Social media advertising helps you reach and interact with your target customers, outside of your current circles. If you need to attract new customers, reach new markets or re-engage lapsed customers, you will want to learn how to use paid social media in the most cost-effective ways.

Advanced Social Media is right for you if you know the basics but want to go deeper on Twitter, Facebook, Linked In, Instagram and YouTube.

This full-day workshop is designed for people who are comfortable with social media but want to use the additional features on social media platforms to market their products and services.

For each platform, you will learn:

  • how to integrate Social Media into your marketing campaigns
  • how to select the right social media tools for your goals
  • how to use promoted posts, accounts and content
  • how to find your target audience
  • how to place and manage adverts
  • how to use the analytics tools and measure campaigns
  • how to use the audience building tools
  • how to use online tools to manage multiple social media accounts
  • how to manage customer data in view of GDPR  

If you want to make sure you get the best ROI for your time and budget on social media, this workshop will give you the confidence to know where, when and how to use paid social… and why.

Investment: £ 295.00 per person + VAT

Where:  NESMA, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE3 1HP

Book online: NESMA

For more information or to find out if this workshop is ‘for you’, email enquire@dolezalconsulting.com

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Joanne DolezalAdvanced Social Media Marketing

LinkedIn for Marketing and Brand Awareness

by Joanne Dolezal on 28th April 2020

LinkedIn is the most effective social media platform to develop your personal and company brands. Whether you are B2B or B2C, you can research, attract and convert your target customers with a variety of relevant and interesting content.

You will learn how to develop and optimise your organisation’s company page, build brand awareness and grow your followers. Once your company page is ready, you can access LinkedIn’s paid audience targeting tools including sponsored content, display advertising, pay per click advertising and targeted InMail campaigns.

During this half-day workshop you will build the knowledge, confidence and skills necessary to build a targeted audience for your brand.

For LinkedIn, you will learn:

  • how to set up, brand and optimise your LinkedIn company page
  • how to connect with others and grow your following
  • the best type of content for your business
  • the best type of content for your target customers
  • the full suite of LinkedIn advertising tools
  • how to target and generate leads with paid LinkedIn campaigns
  • how to generate great content ideas every day
  • how to manage customer data in view of GDPR

By the end of the workshop, you’ll have gained a clear understanding of how LinkedIn works, the power of LinkedIn company pages for reach, brand awareness and SEO. You’ll know when to invest in paid campaigns and how much you can do for free.

Investment: £ 155.00 per person + VAT

Where:  NESMA, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE3 1HP

Book online: NESMA

For more information or to find out if this workshop is ‘for you’, email enquire@dolezalconsulting.com

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Joanne DolezalLinkedIn for Marketing and Brand Awareness

Email Marketing and MailChimp

by Joanne Dolezal on 28th April 2020

Email marketing is an important part of any marketing strategy and has the very best ROI. We will cover list building and segmentation, the different types of email campaign and what makes email successful. You will also learn how to use MailChimp email marketing software.

Email marketing is a cost-effective way to promote your products and communicate with your customers to reach your business goals. This course will ensure your email communications are what your connections will want to receive.

During the full-day workshop, you will develop buyer personas (ideal customer avatars), learn how to develop your content ideas and create an email marketing plan for your organisation.

For Email Marketing, you will learn:

  • tools and tactics to collect contact data ethically
  • how to compile mailing lists and segment contacts into target groups
  • where to store contact data
  • when to select the right type of campaign
  • how to generate a content plan for your campaigns
  • the many ways email marketing integrates with other marketing activities
  • how to manage customer data in view of GDPR  

For MailChimp, you will learn:

  • how to set up your accounts correctly
  • where to set up your lists and sign up forms
  • how to brand templates for your campaigns
  • when to schedule and send out your campaigns
  • what to analyse from the reports
  • when how to set up Autoresponders

This full-day workshop is designed for companies who are starting out with Mailchimp and who want to ensure that they get it right first time.

Investment: £ 195.00 per person + VAT

Where:  NESMA, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE3 1HP

Book online: NESMA

For more information or to find out if this workshop is ‘for you’, email enquire@dolezalconsulting.com

Testimonials

The content covered was what I had expected and I found it covered lots of areas I was previously unsure of.

Aside from actually discovering how to use Mailchimp, which was obviously valuable, I particularly found the content regarding the ethical way of contacting people on the mailing list useful as this has been a point of discussion for us before.

I also found the content covering how to write an attention grabbing subject line helpful as obviously this will be important once we start construction our newsletters.

Katie D, Northumberland

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Joanne DolezalEmail Marketing and MailChimp

Introduction to Content Marketing

by Joanne Dolezal on 28th April 2020

Marketing is impossible without great content. Whether it’s copy, images, audio or video there is a hungry audience online keen to learn all about you and what you do best.

You will learn how and why content marketing works, what your ideal blogger style is and how to plan, create and curate quality content online. By developing your buyer personas ((ideal customer avatars) you will become more efficient and effective, publishing content most relevant to their lives.

During this half-day workshop you will develop buyer personas (ideal customer avatars), learn how to develop your content ideas and and start your content marketing journey.

Included in this fun, interactive half-day workshop:

  • how each type of content works to promote you and your business
  • buyer personas v. customer segmentation
  • learn your perfect ‘blogger’ type
  • techniques to help you get comfortable with creating content
  • different ways to use podcasts, webinars and video to promote your brand
  • how to generate great content ideas every day
  • how to manage customer data in view of GDPR  

By the end of the workshop, you’ll have gained a clear understanding of how Content Marketing works and how to start using it to build your business – and boost your profits. Immediately!

Investment: £ 125.00 per person + VAT

Where:  NESMA, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE3 1HP

Book Online: NESMA

For more information or to find out if this workshop is ‘for you’, please email enquire@dolezalconsulting.com

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Joanne DolezalIntroduction to Content Marketing

LinkedIn for Sales and Business Development

by Joanne Dolezal on 28th April 2020

LinkedIn is the most effective social media platform to research, prospect and convert your target customers. Learn how to use advanced search tools to reach and connect with your business or commercial customers.

You will learn how to optimise your personal profile, post content and develop a business development style that is effective and appealing. Creating content for LinkedIn is the surefire way to attract the right connections and you will develop a publishing plan for your LinkedIn articles, posts and curated content.

During this half-day workshop you will build the knowledge, confidence and skills necessary to make the right impression, first time.

For LinkedIn you will learn:

  • the correct way to set up your social media accounts
  • how to customise and brand your profile
  • how to manage your settings
  • how to update your profile
  • how to connect with others and grow your following
  • how to find your target customers and connect with subtlety
  • LinkedIn’s amazing search and prospecting tools
  • how to develop a non-sleazy sales approach to LinkedIn connections
  • techniques to help you get comfortable with creating content
  • how to manage customer data in view of GDPR  

By the end of the workshop, you’ll have gained a clear understanding of how LinkedIn works, what a fantastic FREE resource it is for your business and how develop new business online.

Investment: £ 155.00 per person + VAT

Where:  NESMA, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE3 1HP

Book online: NESMA

For more information or to find out if this workshop is ‘for you’, email enquire@dolezalconsulting.com

read more
Joanne DolezalLinkedIn for Sales and Business Development