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How To Succeed At Content Marketing in 2021

How To Succeed At Content Marketing in 2021

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As marketers, you (and I) are not the story. As a brand, your company is not the story; neither are … Read more

why your content marketing demands its own distribution plan

Why Your Content Marketing Demands Its Own Distribution Plan

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The increasing requirement to maximize ‘reach’ means that you need to develop content distribution plan as well as quality content. … Read more

Advantages of Long Form Content

Advantages of Long Form Content Versus Short Form Content

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Are you ready to test longer written content? In the last article we discussed why Search Engine Optimisation is no … Read more

Why Search Engine Optimisation Is No Longer Optional

Why Search Engine Optimisation Is No Longer Optional. It’s Essential.

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Search engine optimisation or SEO is the most essential investment you can make in your online marketing. Previously we found out … Read more

What Google Micro Moments Mean For Your Content Strategy

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When Google published their research into online customer behaviour, Google Micro Moments entered the content marketers’ vocabulary. Read on to … Read more

Define Your Value Proposition and You Dominate Your Niche

Define Your Value Proposition and Dominate Your Niche

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Your value proposition is the distillation of the benefits and value that your company promises to deliver to customers with … Read more

How to Create Content for Every Stage of the Customer Journey

How to Create Content for Every Stage of the Customer Journey

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As brands, we want to make it onto our target customer’s ‘short-list’. But we frequently don’t create enough content for … Read more

Your Ideal Customer Avatar: time to get up close and personal

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As more and more content is published online, every second of every day, you may wonder how to get close … Read more

Creating a marketing plan is like mapping out your route

Creating a Marketing Plan

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Planning and Preparation Prevent Poor Performance. This is one of the mottos of the marines, so we come back again … Read more

Choosing Your Marketing Tactics is like a game of chess

Choosing Your Marketing Tactics

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A customer typically looks at 12 different things to help them make a decision, whether it’s a testimonial, a video … Read more