Library of articles
How To Succeed At Content Marketing in 2021
As marketers, you (and I) are not the story. As a brand, your company is not the story; neither are … Read more
Why Your Content Marketing Demands Its Own Distribution Plan
The increasing requirement to maximize ‘reach’ means that you need to develop content distribution plan as well as quality content. … Read more
Advantages of Long Form Content Versus Short Form Content
Are you ready to test longer written content? In the last article we discussed why Search Engine Optimisation is no … Read more
Why Search Engine Optimisation Is No Longer Optional. It’s Essential.
Search engine optimisation or SEO is the most essential investment you can make in your online marketing. Previously we found out … Read more
What Google Micro Moments Mean For Your Content Strategy
When Google published their research into online customer behaviour, Google Micro Moments entered the content marketers’ vocabulary. Read on to … Read more
Define Your Value Proposition and Dominate Your Niche
Your value proposition is the distillation of the benefits and value that your company promises to deliver to customers with … Read more
How to Create Content for Every Stage of the Customer Journey
As brands, we want to make it onto our target customer’s ‘short-list’. But we frequently don’t create enough content for … Read more
Your Ideal Customer Avatar: time to get up close and personal
As more and more content is published online, every second of every day, you may wonder how to get close … Read more
Creating a Marketing Plan
Planning and Preparation Prevent Poor Performance. This is one of the mottos of the marines, so we come back again … Read more
Choosing Your Marketing Tactics
A customer typically looks at 12 different things to help them make a decision, whether it’s a testimonial, a video … Read more