Brand Strategy and Company Identity

It’s no accident that Brand Equity now appears on the Balance Sheet.


You can’t touch it, smell it or see it, but it’s there and it matters, not just to customers but also your employees.

Because Brand Strategy and Corporate Identity are so important it’s no surprise that we all want to work for a brand we believe in.

And the elusive customer loyalty is all about the public buying into your brand values.

Whether you work alone or employ thousands, your company has a unique identity.


Consumers, clients and investors are looking for brands they can believe in. Corporate Social Responsibility (CSR) is evolving into Environment, Social and Governance (ESG). We will help you translate and convey these messages to your key audiences.


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Corporate Identity

What is your Corporate Identity?


When it is really flying, Corporate Identity and its physical expressions – logo, taglines, slogans and tone of voice – give a sense of belonging to clients and employees alike.

This is why we developed More than a Logo with our associate, Paul Hemphill, to help you and your team get to the essence of your brand. We can work with you to tease all the core values out and understand what they mean for your future growth. They will then add substance and meaning to all your future communications.

It can be a daunting task to find the right look and feel for your brand. Together we will whittle down what’s most important to your customers. Our design associates will then create a look for you that best represents what you are all about.

Co-Branded Campaigns


We have extensive experience of co-branded projects and campaigns. We’d be happy to advise you on the best ways to develop co-branding and brand partnerships.

We can develop your brand story and show you how to use them to increase market share.

It doesn’t matter how old or new your business is, how large or small. A clearly defined Brand Strategy will help you to attract the right clients and talent at every stage of growth.

When you are ready, please get in touch.

Working with Your Marketing Team – Mentor, Coach and Trainer

Are you a marketing manager who is keen to develop your brand online, but need help?

Or a commercial, sales or business development director who manages the marketing team?

We regularly work with in-house marketing teams who need to review and improve marketing in a number of ways. Whether as marketing mentor, coach or trainer, I will help you develop in every way.

Please take a look at our Marketing Mentor, Coach & Trainer page for more details.

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Outstanding Project Feedback

“Joanne’s approach to the brief was considered, methodical and highly organized with clear milestones and constant evaluation built into the process. As the Travel Bureau brand has both longevity and credibility in the Luxury Leisure market it was key to retaining the loyalty of the valued existing customers through traditional communication, whilst migrating the business to new online platforms.

Joanne’s collaborative style ensured that we fully achieved our objectives. Throughout the project she has demonstrated a real passion for the business, becoming a keen advocate and supporter for Travel Bureau.”

Jeanne Lally, Travel Bureau – Leisure

“We had support from Joanne through Skillsbridge. She contributed to shaping our thoughts around the desire to re-name our organisation (Regional Youth Works Unit) and the process we would need to undertake to make it successful (as Youth Focus)”.

Alexis Forsyth, RYWU/Youth Focus


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