I have been working with Joanne for two years now, and she has been an inspiration and pleasure to work alongside. The most important thing for me was that she listened – actively listened, not an easy skill to grasp.
There was no pressure or rush to get things started it was all done in my own time. Joanne had insight into where I needed to develop the business. It was done with clarity and understanding that enabled me to see where I was going.
Although I had a business plan, it lacked a marketing strategy that Joanne delivered based on a depth of knowledge through research and hands on experience of working with other businesses overall.
She is personable and approachable with insight into the mechanisms of human behaviour, essential when establishing who your customers are and knowing what they want from a business.
Joanne is an excellent mentor for both my business and self. Long may it continue!