Northern Secrets Ltd. was founded by Alex Jacobs in 2007 to serve incoming groups to North East England. Alex was the youngest person to ever qualify as a Blue Badge Guide and along with a Tourism Marketing degree and hands on experience in the hotel industry, is well-placed to understand and serve this market.
Alex is half-German, half-Geordie and Northern Secrets ALSO has a major client based in Germany and Northern Europe.
The agency has grown from strength-to-strength over the past few years and needed an enhanced web presence and communications tools to support the next stage of expansion. It was essential that all software and communications tools could be managed in-house and ideally, from anywhere, as Alex travels regularly on business.
Our brief was to help Northern Secrets rationalise and streamline customer communications and CRM, source a web developer/designer, support the website development, ensure integration and ‘user-friendliness’ of all software platforms and web-based tools with any offline marketing.
The project included Database Cleansing and Segmentation, selection of communications and CRM software, CRM and e-communications set-up and ‘launch’, new website with CMS (WordPress) and refreshed brand, and a comprehensive Marketing Strategy and Plan.
The brand refresh, new bi-lingual website design and build were provided by Arttia Creative.
Northern Secrets Ltd., Clavering House, Clavering Place, Newcastle upon Tyne, NE1 3NG