Travel Bureau Corporate Travel

Travel Bureau Corporate Travel Management Services enjoys long-standing relationships, but wanted to expand and bring the services and benefits of a comprehensive Corporate Travel Management Service to new audiences.

Established in the 1980s, the team had extensive knowledge of Corporate Travel Management but needed to diversify their customer base in terms of size, sector and geography. This was a long term project, much of it delivered on site, which allowed for a much deeper understanding of the company culture, values and ethos.

Our brief was manifold:

  • to clarify the selling messages via a customer satisfaction survey of all corporate contacts to establish values, priorities and role in the booking cycle
  • manage the segmentation and targeting of key messages to key audience sectors
  • database marketing – e-communications and regular newsletters and e-blasts
  • complete overhaul of the corporate website
  • producing a range of print to support business development and ‘clinch the deal’
  • press and media campaign to celebrate 50th anniversary.

The quantitative market research for this project was done in partnership with Travelscape.

Travel Bureau, Gosforth, Newcastle upon Tyne, NE3 4AT

From the outset, Joanne demonstrated a passion and enthusiasm for the business, she was part of the team and proud to be so.

Combining her extensive experience within the travel industry and her marketing knowledge, Joanne delivered on her brief.

We now have a web presence that truly reflects the quality of our service, have a greater understanding of what our customers value, a branded suite of marketing materials and our segmented database allows us to engage more frequently with our customers, more importantly with relevant information/updates.

Anne Bromley, Corporate DirectorTravel Bureau
designarttiaTravel Bureau Corporate Travel