Travel Bureau Leisure Travel Division was established in 1961 and after nearly 60 years of successful trading, needed to interpret it’s traditional values to reach the next generation of luxury travel clients.
Travel Bureau had strong brand loyalty and an established, mature clientele. These were highly valued clients who had traveled with the company for many years and it was essential to include them in the journey forward. However, the agency needed to attract new clients at all stages of the family lifecycle, from weddings and honeymoons onwards.
This was a very long-term project delivered on site over a period of 20 months. This allowed us to develop a deep understanding of the brand and to shine a spotlight on a unique, independent travel agent and its team.
Our brief was manifold:
to interpret Travel Bureau’s strong brand values of quality, luxury and exceptional personal service into a clear set of customer-facing messages
bring the team’s extensive expertise and knowledge to the fore
promote Travel Bureau across a range of media
update the web presence and incorporate social media into the mix
establish the brand as the leading independent travel agency in North East England
manage marketing across web, print & promotions, e-communications strategy, database segmentation and targeting
customer events with some of the leading brands in independent travel
high quality travel supplements with leading lifestyle magazines
database marketing – print, regular newsletters and e-blasts.
Travel Bureau’s website was developed by Consult and Design and graphic design was done by Wonder Stuff Studio.
Travel Bureau, Gosforth, Newcastle upon Tyne, NE3 4AT