Category:

Content Marketing

Knowing what customers want

Know What Your Customers Want and Develop a Content Plan

March 18, 2017

The Seven Habits of Successful Content Marketers In the last blog we learned what content marketing is and why it’s important. Now we’re going to look at knowing what your customers really want (which is a tough nut to crack) and how to develop a content plan. What successful content marketers have learnt, is that you … Read more

The 7 Habits of Successful Content Marketers

The Seven Habits of Successful Content Marketers

March 9, 2017

In this blog series, we take our inspiration from some of the most famous successful content marketers and how they are making lots of money as a result. Content marketing is something that’s relevant to any business, regardless of size or sector.  Whether you want to make a career out of content marketing (podcaster, blogger … Read more

7 Habits of Successful Content Marketers

The 7 Habits of Successful Content Marketers Video

March 2, 2017

There are many great reasons to use Content Marketing for your business. You will gain trust, build your reputation and drive more targeted traffic to you website. To be successful, though, you need a STRATEGY.  And who better to learn from than brands and personalities who have carved out a loyal following amid all that … Read more

sales team and content marketing

Why your Sales Team holds the key to Content Marketing Video

January 15, 2017

Sales and content marketing? What do the sales team have to do with content marketing? Or customer services? Or your service and site engineers, for that matter? Your marketing team may have the customer data you need to market to the people on your database. But do they have the real customer insights you need … Read more

Introduction to Content Marketing half day workshop

Content Marketing is the Future

November 22, 2015

Why Content Marketing is the Future (for now at least) 1. Web 2.0 and User Generated Content (UGC) 2. Digital Media and Deregulation 3. Google and the Hummingbird algorithm Web 2.0 and User Generated Content (UGC) I first studied marketing with the Open University in Prague in 1996. I was running my own business as … Read more

Business Influence in the Social Media Age

March 8, 2015

I recently took part in a marketing masterclass at Oxford Brookes University led by Mark W Schaefer and Ana Silva O’Reilly.  The topic was Business Influence in the Social Media Age, presented by Mark W Schaefer and Ana Silva O’Reilly. We all have multiple sources of inspiration – text books, teachers, broadcaster, writers… well now … Read more