Database Management

Pros and Cons of Email Personalisation

Pros and Cons of Email Personalisation

July 22, 2019

Think carefully about how you’re going to gather the right data, segment your database and create meaningful campaigns. Sending personalised emails can be really effective, but if you get it wrong it can be an ‘epic fail’. Here are the pros and cons of email personalisation. Whatever the platform, using personalisation (inserting personal data relevant … Read more

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Segmentation Strategies for Data Poor Email Marketers

July 15, 2019

How do you gather the right information about people? Ideally, you work with your customers and you’ve spoken to them, know what their interests or challenges are and why they think you can help them. This isn’t always possible so this is when segmentation strategies for data poor email marketers come into play. Sometimes you … Read more

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Supercharge Your Segmentation Strategy with Buyer Personas

July 8, 2019

One size does not fit all in email marketing, or any kind of marketing. Increasingly, you need to find ways to group together the people on your list. There needs to be commonality between them and in the message you are sending. Having a segmentation strategy and being able to segment customers gives you the … Read more

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Rebuild Your Lists Post-GDPR: Offline Data Collection

July 1, 2019

Offline Data Collection In your business you’ll have a lot of data: emails that you’ve sent and information the accounts team has about customers. You may have collected business cards that you’ve never added to an Excel spreadsheet or uploaded to email software, and the people who gave you those cards have never been communicated … Read more

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Build Your Mailing List: How to Collect Data Online Post-GDPR

June 24, 2019

How to Collect Data Online Post-GDPR it’s even more important that you know how to collect data online in line with regulation. There are various ways of doing this. 1.Website Sign Up – One method is a sign-up sheet and a good one is easy to see and find, appears on every page but isn’t obtrusive … Read more

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How to Manage Contact Data and Stay on the Right Side of GDPR

June 17, 2019

It’s so tempting to take shortcuts to building your database of contacts, like buying lists, scraping contact data (off the internet) or ‘borrowing’ contact data from other businesses. When data collection is done properly, though, it makes a huge difference to the quality of your email lists, your marketing budget and the success of your … Read more

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GDPR Impacts More Than Just Your Email Marketing

June 10, 2019

GDPR (General Data Protection Regulation) is certainly on everyone’s mind at the moment whether you have anything to do with marketing, collection or storing personal data or not. GDPR impacts more than just your email marketing – it will apply to our ‘business to business’ activity in the same way as ‘business to consumer’ communications – … Read more

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Why Your Email Marketing is Failing and How to Fix It

June 3, 2019

In this new series, we’ll be looking at the common reasons that businesses get their email marketing wrong, and how you can avoid the making the same mistakes. One of the biggest problems that businesses have with their email marketing is that they start in the wrong place. We’ve all done it – you’ve got … Read more

Why your email marketing is failing and how to fix it

Why your Email Marketing is failing – and how to fix it Video

April 8, 2016

Email marketing is one of the best conversion tools around and your mailing lists can become your biggest asset. For every £1.00 you spend on email marketing, you get a return of £40.00 or more. But what if you don’t have great contact data and big mailing lists? What if you don’t know enough about … Read more