Digital Marketing

In Email Marketing Timing is Everything - A clock next to an iced coffee and muffin

In Email Marketing, as in Life, Timing is Everything

August 26, 2019

Here we look at how RITE applies to your email marketing, specifically Timing and Engagement. T is for Timely In email marketing timing is everything. You don’t want to be sending emails to your audience at a time when they won’t be at their inboxes with a chance to open and read your email. Timely … Read more

Variety of spices

Email Marketing is More Than Just Your Newsletter

August 19, 2019

When it comes to getting your email marketing RITE, I is for Interesting. If we fail to make our reader curious, we sometimes need to shake things up a little. Variety is the spice of life so why not experiment with different types of email campaigns. Email marketing is more than just your newsletter. So, … Read more

warning sign: Buyer Personas May Make Your Email Marketing Hard to Resist

Warning: Buyer Personas May Make Your Email Marketing Hard to Resist

August 12, 2019

Some purchases are a pleasure. Choosing gifts for a loved one, buying new shoes (for you), planning your honeymoon. Others, not so much. Replacing your broken washing machine, insurance (of any kind), utilities, broadband, mobile phones. Some are ‘necessary evils’, others are distress purchases, but the more you can understand your customer’s goals, the better. Identifying … Read more

Your Subject Line Is Your Sales Pitch

Your Subject Line = Your Sales Pitch

August 5, 2019

In order to make your emails relevant to the recipient, start with the subject line. In the last article it was outlined why getting your email marketing RITE (Relevant, Interesting, Timely, Engaging) is so important. We’ll now look at how to make your emails relevant to your audience and explain a great way to start … Read more

A dentist's chair

How to Get Your Email Marketing RITE

July 29, 2019

Email marketing is one of the most powerful marketing tools a business can use. The average return on investment for every pound you spend on email marketing is £40 or more, so you can see why it’s worthwhile. That’s why in this series of articles we’ll look at why it’s important to understand how to … Read more