Marketing Strategy

Creating a marketing plan is like mapping out your route

Creating a Marketing Plan

February 10, 2020

Planning and Preparation Prevent Poor Performance. This is one of the mottos of the marines, so we come back again to warfare. In the last article we looked at the marketing tactics to underpin your marketing strategy. This final article in The Practical and Unscary Guide to Marketing Strategy series uncovers the steps in creating a … Read more

Choosing Your Marketing Tactics is like a game of chess

Choosing Your Marketing Tactics

February 3, 2020

A customer typically looks at 12 different things to help them make a decision, whether it’s a testimonial, a video or a review. You need to know where they go so you can make sure they find you and not your competitors. Last time, we looked at a few different models you can use to … Read more

How to Grow and Develop Your Business

How to Grow and Develop Your Business

January 27, 2020

One of the frameworks you may want to use for growing your business in one way or another is the Ansoff Matrix, and it is designed to simplify the complex. In the last article we gave some thought on how to analyse your business and the environment. Now you need to consider how to grow and … Read more

Analyse Your Business to Develop Your Marketing Strategy

Analyse Your Business to Develop Your Marketing Strategy

January 20, 2020

There are many layers to your business and developing your marketing strategy: There are relationships, influences and dynamics which are going on around you every day and are available for you to tap into. Now you’ve considered the 7 Ps of the Marketing and Services Mix, analyse your business to develop your marketing strategy. Think … Read more

Other Routes to Market and the Marketing Mix

Other Routes to Market and the Marketing Mix

January 13, 2020

Exploring ORM or Other Routes to Market as well as the Marketing Mix: Product (or service), Price, Place and Promotion is a critical part of developing your marketing strategy. Previously, we covered the macro environment and how those factors play into your marketing strategy. Now we’re going to look at other routes to market and the marketing … Read more

The Micro Environment and Your Marketing Strategy

The Micro Environment and Your Marketing Strategy

January 6, 2020

The micro environment is everything that sits immediately around your business – your customers, competitors, suppliers and what I refer to as ORM: Other Routes to Market. You’ve looked at the wider world or the macro environment, now it’s time to look closer to home or the micro environment and how these factors should help … Read more

The Macro Environment and Your Marketing Strategy

The Macro Environment and Your Marketing Strategy

December 30, 2019

The economy, environment as well as social factors, attitudes towards faith or charitable giving and, finally, technology are all factors you should take into consideration when developing your marketing strategy. We discussed last time about some of the macro factors (specifically policy or legislation and geopolitical shifts) to take into consideration. Now, we’ll look at other … Read more

Introduction to Developing a Marketing Strategy

Introduction to Developing a Marketing Strategy

December 23, 2019

In order to develop a strategy, you need to step back from your business. You’re going to be asking a lot of questions and finding a lot of new answers. You may also find yourself going in a different direction to the one you thought. In the previous article we established why you need a … Read more

Soldier going into battle

Why You Need a Marketing Strategy

December 16, 2019

When we start talking about marketing and strategy, people start to look worried. It’s unsurprising, because the terminology used to describe strategy comes from warfare, going back to at least the 1800s, so it’s unfamiliar to us today. It’s still worth bearing in mind, though, as many people get confused between a strategy and plan, … Read more

Unleash your Hidden Talents and Achieve Greater Success

April 5, 2014

Are you a business owner? Or dreaming of being your own boss one day? Well, I’d like to help you unleash your hidden talents. I meet many business owners in my marketing consultancy who are keen to grow their businesses and succeed.  Naturally.  They are invariably a talented, hardworking and enthusiastic bunch. So where’s the … Read more