Content Marketing

Why your Buyer Personas Need the Sales Team’s Customer Insight

Why your Buyer Personas Need the Sales Team’s Customer Insight

March 29, 2018

Last time we discovered the content marketing journey from customer segmentation to buyer persona. The key question now is: Are your customers just a blur of names and data? In the latest blog on how your sales team can support your content marketing, we look at the importance of buyer personas and the valuable customer … Read more

Content marketing - the journey from customer segmenation to buyer personas

Content Marketing and the Journey from Customer Segmentation to Buyer Personas

March 22, 2018

In the previous blog we looked at Content Marketing and the Inbound Funnel so it’s now important to discuss customer segmentation and buyer personas. Whether you call them buyer personas (or personae) or customer avatars, it’s never too late to develop them. If you work in marketing or closely with marketing colleagues you will know that … Read more

Singapore by night looks like giant inbound marketing funnels

Content Marketing and the Inbound Funnel

March 14, 2018

Continuing with our series on why your sales team holds the key to content marketing, we’ll look more closely at the content or inbound marketing funnel. We focus on what customers need to find (see, read, watch, listen to) to move them on to the next stage in the customer journey. Marketers are seldom customer-facing … Read more

People shaking hands on a sales or business transaction

Why Your Sales Team Holds the Key to Content Marketing

March 4, 2018

Content marketing is becoming ever more important to drive sales. Regardless of the type of company, your marketing team are working harder than ever to understand what this new type of customer wants. In this blog series we look at how to harness what the sales team knows about your customers and what they really … Read more

Dashboard in a vintage car showing dials and screens

How To Measure Your Content Marketing Success

February 22, 2018

In The Seven Habits of Successful Content Marketers series, we have looked at many ways you can succeed with creating, sharing and monetising content. Now it’s time to look at how you can measure and assess the impact your content is having on your target audiences. So what will your dashboard include? Habit #7: Measure … Read more

Dominate your niche with content marketing

Dominate Your Niche With Content Marketing

February 9, 2018

In the last blog, we looked at how you can earn money while you sleep with your content marketing. Now it’s important to find your niche, ideally the smaller the better, in order to find some surprising benefits. You cannot be all things to all men or women. You are probably really good at just … Read more

A pile of paper money with view of man's face

Earn Money While You Sleep, with Content Marketing

January 30, 2018

Habit #6: Earn Active Passive Income with Content Marketing In the previous blog in The Seven Habits of Successful Content Marketers series, we looked at the many benefits of applying the 80/20 rule to your content marketing. Curating and sharing other peoples quality content will serve your audience and keep you sane. Now we will … Read more

curate share content

The 80/20 Rule and Content Curation

January 25, 2018

The Seven Habits of Successful Content Marketers In the last blog we looked at how important mastering social media is if you want your content to move. This time we look at how important content curation is and how to share others quality content. Habit #5: The 80/20 Rule, or Curate and Share Content Pareto’s … Read more

Master Social Media for Content Marketing Success

Master Social Media for Content Marketing Success

March 28, 2017

The Seven Habits of Successful Content Marketers In this series, we’ve looked at why you need to be efficient,  how to develop and implement your content marketing plan. This time, we focus on social media and how to get all your fantastic content ‘out there…’ Habit #4: Master Social Media You need to master social … Read more

Simple Tools for Content Marketing

Be efficient: simple tools for Content Marketing

March 26, 2017

The Seven Habits of Successful Content Marketers In the last blog we discovered some habits that will help you get to know your customers, what they want and then how to develop a content plan to meet those needs. Now we need to be efficient and pick simple tools to help with your Content Marketing. Habit #3: … Read more