What is Content Marketing?
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” Content Marketing Institute
“Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc” Wikipedia
I’m new to marketing – will I be able to keep up with the other the programme?
This programme is designed for anyone who wants to promote their business online using Content Marketing. Whether you’re in a marketing role or want more customers for your own business, we will guide you through the steps you need to take in order to get started.
We will also share the strategies of successful content marketers who keep going, creating and sharing great content regularly, building trust and confidence in their marketplace.
How do I know if the price is right?
We’ve included all the materials from two full days of training, plus a content audit that may take up to one day to complete. This is a training package we sell for £1,800 – £2,350 depending on the size of the client’s organisation. You get all this for fraction of the cost.
Plus, you don’t even have to leave your office!
Why is it online?
We run regular, live content marketing workshops here in Northern England but now we want to help people – anywhere in the world – see what content marketing can do for them.
What resources will I need?
You can view the training videos on a laptop, tablet or mobile phone device. We will send links for you to download each workbook, which you can then print and complete in your own time.
We have found that it’s better to work with pen and paper as it frees your creativity, rather than having to type neatly into little boxes.
After all, you are not filling in an application form, you’re creating a brand new strategy for your business.