Content Marketing

Content Marketing

Content marketing or inbound marketing helps you to educate your customers, build trust in your brand online, gain traffic to your website and other online platforms and generate leads and sales.

It is self-published content that you can create and upload to the internet to attract visitors to your website. Content types include copy, images, video or audio or variations on these.

Content (or inbound) marketing tactics include social media, blogging, micro-blogging, podcasting, webinar, video, animation, online conferences & seminars, slide-sharing, email marketing, white papers, infographics and a whole host of exciting media.

Grab your FREE eBook – Content Marketing in 6 Easy Steps

Why You Need a New Inbound Marketing Strategy

Web 2.0 spawned a host of social media platforms and enabled the hosting of user generated content (UGC). The ability to capture, publish and share ones own ‘content’ has given the public, your potential customers, a voice, a platform and a megaphone!

It has also raised the bar on expectations – your customers will look at multiple sources online, including your website, social media, micro sites, review sites and comparison sites before you even know they’re looking.
What they seek is the ‘truth’ rather than ‘glossy ads’ and fake brands.

“I worked with Joanne and Dolezal Consulting to develop a content marketing strategy and plan for my business, and to support the implementation of the new marketing plan.Joanne is an absolute pleasure to work with. I particularly like the time and attention she gives to really understand you, your business and what you’re trying to achieve – she makes the effort to really ‘get’ you and what’s unique about your business, which allows her to perfectly tailor her advice.Her manner is calm and assured, professional and down-to-earth.”

Julie Johnson, The Success Club

Content Marketing responds to these expectations in very different ways to traditional marketing and PR, in that it is user-focused, non-selling, informative and engaging. It can become a central pillar of your Marketing Strategy.

Build Trust

It differs from traditional marketing because it’s more user-focused, than brand-led. You’re not trying to sell people your products or services yet. First, you want to to educate them, so they understand how you are different to the competition. It’s a great way to build trust and be ‘open-handed’ about what you do and how you work. In time, it will become a key strand of your Customer Communications.

Gain Online Traffic

Content marketing has many formats but blogs, social media updates, videos and podcasts, are all excellent vehicles for keyword phrases. Search engine optimisation (SEO) applies to your content as well as your website – all can be optimised for search and help you anticipate customers questions and create content that answers them.

Generate Transactions

Content marketing is a great way to differentiate your brand from others in the marketplace.  Even if you are selling the exact same products and services as other brands, you are unique. You have your own personality and core values. This is what people most remember about you, and it’s why they come back to you, not because you were cheaper or faster.


Grab your FREE eBook – Content Marketing in 6 Easy Steps


Content Marketing


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“We have thoroughly enjoyed working with Jo and Kath, and they took time to get to know us, understand our business and understand our requirements. It was useful to have outside assistance to take the time to improve our online presence and we feel the work that Dolezal Consulting have completed for us has helped with that. We look forward to working with Jo and Kath again in the future.”

Sally Hope, Stonehouse Logic

How We Maximise Your Content Marketing

In-house Workshops: The content ‘assets’ may be inside your employees – especially in a service or consultancy business. We have a range of programmes designed to get everyone contributing to your content generation.

Open Workshops: join one of our open workshops, or book ‘in-house’ training for you and your team. We have a half-day Introduction workshop, a full-day beginners workshop and an advanced workshop. Visit our Courses page for more information.

Online Training: learn at your speed with our unique online training programme Content Marketing Conquered. The six modules will help you build your content marketing in six easy steps.

Marketing Strategy: book a FREE two hour consultation to see if this type of ‘attraction marketing’ may be right for your business. If you’d like to find out more, we’re happy to talk you through examples of businesses like yours that are winning with Content (or Inbound) Marketing.

When you are ready, please get in touch.

We offer a FREE 2 hour consultation – a depth interview that gives you time to share your plans, obstacles and goals.

All our recommendations are tailored just for you.