Relationship Marketing and Customer Communications are first and foremost strategies for customer retention, recognising the long term value of customer relationships.
This enables you to apply communications beyond advertising and sales promotions to develop meaningful, two-way relationships.
It also supports any strategy for Customer Acquisition.
Whether your business needs new customers or could sell more often and at a greater value to existing customers, you will need to get in touch with them from time to time.
Make Time for Customer Communications
When business is booming, there never seems to be time and when the tumbleweed rolls through the sales department, inspiration can be a bit lacking.
Keeping in touch with your customers regularly is the best way to manage their demand for your products and services and can iron out the highs and lows.
Your customer data is a huge asset to your business. If you database management needs some TLC, we can help you to cleanse and manage permissions. We can also help you gather insights into what your customers want, from other data at your fingertips.
Specialist Marketing Expertise
Communications Tactics
Direct Marketing can be extremely effective and can be print or electronic. Email Marketing campaigns still perform better than Social Media alone and certainly for business to business marketing, are more appropriate.
If you opt for a paper-free approach, you can send a mix of eCommunications, Electronic Newsletters, Eblasts, etc. Email marketing is a central pillar of your Digital Marketing Strategy. You can benefit from the wealth of free customer communication software that’s been developed in recent years.
Social Media is ideal for stimulating response and referral when incorporated into a wider interactive Marketing Strategy.
Blogs, Online PR and Digital Marketing are all great methods of customer communication and offer different ways to raise your profile online. They ensure that your brand is at the forefront of your customers’ minds and, crucially, that it remains there.
Together we will develop an affordable Communications Plan, and take the word to your customers.
When you are ready, please get in touch.
How We Maximise Your Customer Communications
In-house Workshops: We have a range of programmes designed to get everyone up to speed on a range of communications tactics – or let us design training around your specific needs:
- Content Marketing ~ Conquered
- Content Marketing ~ The Next Level
- Introduction to Social Media Marketing
- Advanced Social Media Marketing
- Introduction to Content Marketing
- Email Marketing & MailChimp
If you would like to discuss ‘in-house’ training for you and your team, please book a Discovery Meeting. We will be happy to take you through sample materials on the video call.
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Access our extensive marketing and communications insight and guides.
Outstanding Project Feedback
“Jo has been a great help to New Results. Her support in mapping out a marketing plan helped us much-needed clarity on our marketing approach. She provides excellent third party advice and input that every business would benefit from. I would have no hesitation in recommending Joanne to anyone who is considering working with her”.
Nevil Tynemouth, New Results Training
“Joanne is a pleasure to work with – she has great ideas, not only on marketing, but on making a business more efficient, streamlined and, to put it in one word, better!
She is patient and takes her time to listen and understand the business she is working with.
Thanks to Joanne we have new business contacts, have been able to receive funding for projects and have more insight into our customers and can act faster to change. We are looking forward to working with Joanne in the future.”
Alex Jacobs, Northern Secrets
FREE Guide to Content Marketing
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