Relationship Marketing and Customer Communications are first and foremost a strategy for Customer Retention, but it also recognises the long term value of customer relationships. This extends communication beyond advertising and sales promotional messages to developing a meaningful, two-way relationship between you and your customer. It also supports any strategy for Customer Acquisition.
Whether your business needs new customers or could sell more often and at a greater value to existing customers, you will need to get in touch with them from time to time.
Make Time for Customer Communications
When business is booming, there never seems to be time and when the tumbleweed rolls through the sales department, inspiration can be a bit lacking.
Keeping in touch with your customers regularly is the best way to manage their demand for your products and services and can iron out the highs and lows.
Your customer data is a huge asset to your business. If you database management needs some TLC, we can help you to cleanse and manage permissions. We can also help you gather insights into what your customers want, from other data at your fingertips.
We will help you to evaluate and test the best software and methods for communicating with your customers and carrying your particular message to the world.
Direct Marketing can be extremely effective and can be print or electronic. Email Marketing campaigns still perform better than Social Media alone and certainly for business to business marketing, are more appropriate.
“Joanne has laid solid foundations for my business.
Being someone with little experience of marketing I was unsure but felt completely at ease allowing Joanne to plan my marketing and communications plan. She worked hard to fully understand my vision for the business and took a holistic approach in assessing the challenges in my sector of work, photography, and how to respond to them.
I now feel confident in pushing my work forward and have a clear plan for the next year and half. I felt she wanted my business to succeed as much as I did.”
John Faulkner, John Faulkner Photography
If you opt for a paper free approach, you can send a mix of eCommunications, Electronic Newsletters, Eblasts, etc. Email marketing is a central pillar of your Digital Marketing Strategy. You can benefit from the wealth of free customer communication software that’s been developed in recent years.
Social Media is ideal for stimulating response and referral when incorporated into a wider interactive Marketing Strategy. Your website could even include an area for User Generated Content (UGC). Why not enable customers to share their experience of your brand with other prospective customers.
Blogs, Online PR and Digital Marketing are all great methods of customer communication and offer different ways to raise your profile online. They ensure that your brand is at the forefront of your customers’ minds and, crucially, that it remains there.
We’ll help you to get the best out of all digital marketing channels, building a manageable and effective digital strategy for your business.
Together we will develop an affordable Communications Plan, and take the word to your customers.
When you are ready, please get in touch.
We offer a FREE 2 hour consultation – a depth interview that gives you time to share your plans, obstacles and goals.
All our recommendations are tailored just for you.
FREE 2 hour consultation
Email for more details or to arrange a
FREE 2 HOUR CONSULTATION
anywhere in Newcastle or the North East
Call: 0191 229 3498
Not a problem, we have clients nationwide,
give us a call for a quick chat.
How We Maximise Your Customer Communications
In-house Workshops: We have a range of programmes designed to get everyone up to speed on a range of communications tactics – or let us design training around your specific needs:
Open Workshops: join one of our open workshops, or book ‘in-house’ training for you and your team. We run these workshops:
Visit our Courses page for more details and watch our taster videos.
Online Training: learn at your speed with our unique online training programme Content Marketing Conquered.
The six modules will help you build your content marketing in six easy steps.