Elizabeth Harding-Massey has always loved cooking!
Her years in the Middle East, as well as her many travels have resulted in an eclectic cuisine and educated palate. In 2011 Elisabeth decided to leave her career in education and turn her passion into a business and Eliza Pepperpot & Co Ltd was born.
Offering a range of catering services for small events, but facing stiff competition from well-established local competitors, the business had some steep barriers to entry. Eliza Pepperpot & Co Ltd needed to look at diversification into other markets and products, in order to select the best mix to meet their objectives.
Our brief was to explore the other food and drink products and services that Eliza Pepperpot & Co Ltd was considering offering. We were then tasked with assessing viability in terms of revenue and routes to market, and deliver the marketing and communications launch for the options chosen.
Elizabeth chose to offer a mixture of small, specialist catering services (including gluten-free buffets) and to develop a range of seasonal, original fine foods. Eliza Pepperpot Fine Foods range includes jams, preserves, chutneys, patisserie, bakery, confectionery and savoury biscuits. These are sold online via Taste Club HQ and at food fairs and discerning stockists throughout North East England.
The PR for Eliza Pepperpot’s & Co Ltd launch was managed by Deb Sharratt Communications, as was the microsite Eliza Pepperpot Fine Foods.
Eliza Pepperpot & Co Ltd website was built by Pulse Creative Marketing.
Eliza Pepperpot & Co Ltd, Unit 18, Blaydon Business Centre, Cowen Road, Blaydon on Tyne, NE21 5TW