Market Research and Competitor Analysis

We can advise on software, the research brief, questionnaire design, data cleansing and analysis tools and help you get the answers you need to do the very best for your customers.


We are bombarded daily with information and keeping abreast of it all is a constant challenge. But when it comes to marketing, the one aspect of your business you need to know intimately is your customers.

Whilst your business is growing and you are in close contact with your customers, you can still talk to them directly and informally.

Online polls and surveys are an excellent way to gather feedback from the various stakeholders in your business: customers, competitors, suppliers and your market intermediaries. Sometimes, though, you need much deeper insight into their mindset, so focus groups and depth interviews can be more valuable.

Market research is essential to business planning if you want to make informed choices.

We are experienced in customer surveys, focus groups, depth interviews, stakeholder analysis and research design as well as desk-based research.

Our competitor analysis service helps clients clarify market positioning and strategy.


Want to talk?

We are ready to join you on a video call.

Market Research

What is the Best Market Research?


Surveys are fine for existing customers, but when you are exploring new markets and potential customers, you will need Market Research.

Market Research provides important information allowing you to identify and analyse the market need, market size and competition.

Understanding Customer Behaviour may seem like a dark art, but there are sound methods to get under the skin of even the youngest consumers, whether through observation, focus groups or polls and surveys.

If instead you want to learn more about the way existing customers are responding to your brand and marketing initiatives, Marketing Research will tell you what’s working, how and why, so you can learn for the future.

The secret to really useful research lies in our ability to ask the right questions, analyse the data thoroughly and share the findings with you in a meaningful way.

When you are ready, please get in touch.



Whether you are just starting out or have been in business for a long time, your micro environment is a pretty dynamic place.

Customers and suppliers come and go; competitors are up one day, down the next; strategic partners may not last the course.

But the one group we fail to research regularly is our competitors.

If you want to understand how you differ from them – and help your customers see the difference – you are going to need to take a closer look.

But one thing is certain: Market Research is a key factor in gaining an advantage over your competitors. And forewarned, is forearmed.

Why not let us do it for you? We’ve been analysing competitors for over a decade and we know what the most important factors are.

Working with Your Marketing Team – Mentor, Coach and Trainer

Are you a marketing manager who is keen to develop your brand online, but need help?

Or a commercial, sales or business development director who manages the marketing team?

We regularly work with in-house marketing teams who need to review and improve marketing in a number of ways. Whether as marketing mentor, coach or trainer, I will help you develop in every way.

Please take a look at our Marketing Mentor, Coach & Trainer page for more details.

Contact us for a CONFIDENTIAL chat

Visit our extensive marketing library

Access our extensive marketing and communications insight and guides.

Outstanding Project Feedback

“Jo has been a great help to New Results. Her support in mapping out a marketing plan helped us much-needed clarity on our marketing approach. She provides excellent third party advice and input that every business would benefit from. I would have no hesitation in recommending Joanne to anyone who is considering working with her”.

Nevil Tynemouth, New Results Training

“Joanne is a pleasure to work with – she has great ideas, not only on marketing, but on making a business more efficient, streamlined and, to put it in one word, better!

She is patient and takes her time to listen and understand the business she is working with.

Thanks to Joanne we have new business contacts, have been able to receive funding for projects and have more insight into our customers and can act faster to change. We are looking forward to working with Joanne in the future.”

Alex Jacobs, Northern Secrets


FREE Guide to Content Marketing

One size doesn’t fit all, especially for Science & Technology led organisations. Learn the most successful, impactful and ethical content strategies for your marketing department.