Marketing and Communications Strategy

Marketing and Communications Strategy

Whether it’s Marketing Strategy or Communications Strategy you’ve got to start with the end in mind…

The first step in any strategic development plan is always to decide the overall goals and objectives. We are expert at helping businesses of all size to articulate, shape and quantify commercial objectives.

Otherwise, how do you know you have achieved them?

Our expertise lies in applying marketing and communications know-how to help you achieve your ultimate goals and objectives. We will help you select the most cost-effective routes to marketing, coaching and training you or your team members in the new skills they need to manage your marketing for the future.

“We sought Joanne’s expertise when compiling a complex bid for a significant sum of money. Joanne helped us out at very short notice and produced a comprehensive marketing and communication strategy which met our needs.”

Julie McVeigh, Barnardo’s

We have coached and mentored internal marketing teams for £ multi-million companies, guiding and developing them to grow with the business and any increased demands on their resources.

We have also sat side-by-side with solopreneurs as they chart the course for their future growth.

Why do we work with teams of all sizes? Because we love marketing, we love developing others and most importantly, we love to see clients prosper and grow.

It’s why we’re here.

But you need to plan.

Marketing Strategy

Marketing Strategy allows your business to allocate finite resources to the best opportunities to increase sales and achieve a longterm competitive advantage. Whether you want to do the research and design yourself or want us to do it for you, there are some classic steps in marketing strategy.

At Dolezal Consulting we’ll guide you through the key stages of strategy development – ‘with out analysis paralysis’, then help you set compelling goals and objectives for your marketing strategy.

“Jo has been a great help to New Results. Her support in mapping out a marketing plan helped us much needed clarity on our marketing approach. She provides the excellent third party advice and input that every business would benefit from. I would have no hesitation in recommending Joanne to anyone who is considering working with her”.

Nevil Tynemouth, New Results Training

In today’s competitive marketplace, marketing needs to justify its role in growing your business. All marketing can be measured and we know how. We will help you to keep track of marketing budgets, outputs and Return on Investment (ROI). From the smallest plans to the biggest, boldest strategy.

If you are not quite ready but know that there’s room for improvement in the way you take your brand, products and services to marketing, we can help now.

Head over to the ‘Marketing MOT‘ tab.

Sign up to download our handy eBook ‘Your Marketing MOT‘ and watch the videos on the page.

When you sign up for the eBook, you’ll also receive our FREE email course: The Unscary Guide to Marketing Strategy

Marketing Strategy


Email for more details or to arrange a
anywhere in Newcastle or the North East

FREE 2 hour consultation

Based elsewhere?

Not a problem, we have clients nationwide,
give us a call for a quick chat.

Call: 0191 229 3498

Communications Strategy

Regular communications with customers and prospects is proven to keep you ‘top of mind’ but that’s not enough any more.

Increasingly, you need to become ‘top of preference’ – when the customer is ready, you are the first and obvious choice.

We’ll work with you to identify what makes your brand different. We are very good at listening closely to you, so we help get under the skin of your brand, interpreting the benefits you deliver to customers ‘as standard’.

Your brand and corporate values need to be translated into key messages for your customers – we will help you. Your products and services need campaigns throughout their life cycle – we will help design these with you.

“Joanne is a pleasure to work with – she has great ideas, not only on marketing, but on making a business more efficient, streamlined and, to put it in one word, better!

She is patient and takes her time to listen and understand the business she is working with.

Thanks to Joanne we have new business contacts, have been able to receive funding for projects and have more insight into our customers and can act faster to change. We are looking forward to working with Joanne in the future.”

Alex Jacobs, Northern Secrets

We will help you design a Marketing and Communications Plan for your business that makes use of the optimum mix of marketing tools and tactics.We can train and develop you to use all content and digital marketing tactics.

Or we can go ‘old school’ and add traditional tactics with a fresh twist.

Whether you need to attract new customers or increase revenue from existing customers, we know what works… and what doesn’t.

Lastly, we build evaluation and analysis into your strategy and plans so you know what worked and why.

When you are ready, please get in touch.

We offer a FREE 2 hour consultation – a depth interview that gives you time to share your plans, obstacles and goals.

All our recommendations are tailored just for you.

Working with Your Marketing Team – Mentor, Coach & Trainer

Are you a marketing manager who is keen to develop your brand online, but need help?

Or a commercial, sales or business development director who manages the marketing team?

Joanne Dolezal regularly works with in-house marketing teams who need to review and improve marketing in a number of ways. Whether as marketing mentor, coach or trainer, I will help you develop in every way.

Please take a look at our Marketing Mentor, Coach & Trainer page for more details.

Please contact us for a CONFIDENTIAL chat.