Marketing and Communications Strategy

Whether it’s Marketing Strategy or Communications Strategy you’ve got to start with the end in mind…


The first step in any strategic development plan is always to decide the overall goals and objectives. We are expert at helping businesses of all sizes to articulate, shape and quantify commercial objectives.

Otherwise, how do you know you have achieved them?

Our expertise lies in applying marketing and communications know-how to help you achieve your ultimate goals and objectives. We will help you select the most cost-effective routes to market, coaching and training you or your team members in the new skills they need to manage your marketing for the future.

We have coached and mentored internal marketing teams for £ multi-million companies, guiding and developing them to grow with the business and any increased demands on their resources.

We have worked side-by-side with solopreneurs as they chart the course for their future growth.

Why do we work with teams of all sizes? Because we love marketing, we love developing others and most importantly, we love to see clients prosper and grow.

It’s why we’re here.

But you need to plan.


Want to talk?

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Specialist Marketing Expertise

Marketing Expertise


Marketing Strategy allows your business to allocate finite resources to the best opportunities to increase sales and achieve a long-term competitive advantage. Whether you want to do the research and design yourself or want us to do it for you, there are some classic steps in marketing strategy.

At Dolezal Consulting we’ll guide you through the key stages of strategy development – ‘without analysis paralysis’, then help you set compelling goals and objectives for your marketing strategy.

In today’s competitive marketplace, marketing needs to justify its role in growing your business. All marketing can be measured and we know how. We will help you to keep track of marketing budgets, outputs and Return on Investment (ROI). From the smallest plans to the biggest, boldest strategy.

If you are not quite ready but know that there’s room for improvement in the way you take your brand, products and services to market, we can help now.

Communication Strategy


Increasingly, you need to become ‘top of preference’, so that when the customer is ready, you are the first and obvious choice.

Your brand and corporate values need to be translated into key messages for your customers – we will help you. Your products and services need campaigns throughout their life cycle – we will help design these with you.

We can train, go ‘old school’ and add traditional tactics with a fresh twist.

Whether you need to attract new customers or increase revenue from existing customers, we know what works… and what doesn’t.

Lastly, we build evaluation and analysis into your strategy and plans so you know what worked and why.

When you are ready, please get in touch.

Working with Your Marketing Team – Mentor, Coach and Trainer

Are you a marketing manager who is keen to develop your brand online, but need help?

Or a commercial, sales or business development director who manages the marketing team?

We regularly work with in-house marketing teams who need to review and improve marketing in a number of ways. Whether as marketing mentor, coach or trainer, I will help you develop in every way.

Please take a look at our Marketing Mentor, Coach & Trainer page for more details.

Contact us for a CONFIDENTIAL chat

Visit our extensive marketing library

Access our extensive marketing and communications insight and guides.

Outstanding Project Feedback

“Jo has been a great help to New Results. Her support in mapping out a marketing plan helped us much-needed clarity on our marketing approach. She provides excellent third party advice and input that every business would benefit from. I would have no hesitation in recommending Joanne to anyone who is considering working with her”.

Nevil Tynemouth, New Results Training

“Joanne is a pleasure to work with – she has great ideas, not only on marketing, but on making a business more efficient, streamlined and, to put it in one word, better!

She is patient and takes her time to listen and understand the business she is working with.

Thanks to Joanne we have new business contacts, have been able to receive funding for projects and have more insight into our customers and can act faster to change. We are looking forward to working with Joanne in the future.”

Alex Jacobs, Northern Secrets


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