In the last blog we discovered some habits that will help you get to know your customers, what they want and then how to develop a content plan to meet those needs. Now we need to be efficient and pick simple tools to help with your Content Marketing.
Habit #3: Be Efficient and use your time wisely.
Don’t create content in a haphazard way. Try instead to think of the big themes you’re going to focus on this month or for the next quarter; do you have a big topic that you want to tackle this spring, summer or autumn?
What does the calendar look like in your industry
or your customers lives this year? Map out the key dates and seasons.
Nail down what you need to be talking about and when.
Schedule it in.
Consider the bigger picture and plan your topics, content types and key milestones.
Consider this as your “hero” content, something you’d invest a bit of time in.
This could be a video project or a course you’re creating, and use every aspect of it that you can. Go into intricate detail of it when you share it on social media.
Around that, you create much smaller blogs, Slide Decks or Slide Share and tons of social media posts. Small blogs can go onto LinkedIn or Facebook, all of which gives you greater reach from one big piece of work, which is a much more efficient use of your time.
Where will you put all of this information once you have your plan?
You’ll be pleased to know that even the great and good use a spreadsheet, because anything else is too hard to update, so Excel or Numbers is fine. Add in the key information, including the content type (blog, video, e-book, social media post, etc), timings and publishing plan (where, when and most importantly how often).
Make it easy for people to find and share what you create.
You may spend three weeks crafting a bigger piece of content, because you are busy or you find the creative process doesn’t come naturally. You’ve worked hard and want a good ‘bang for your buck’. Make sure the content is well-optimised (containing the keywords for what you do) and ideally, sits on your own website.
Make sure you share your content widely on social media.
You are leaving a little trail of links, invitations, suggestions and teasers to get people to come over to your website to enjoy the piece of content you’ve created – it’s essential!
Tools for Implementing Your Plan
Many of the publishing and management tools I use and recommend include a free version. They can help you manage costs when you’re starting out and investing your time or money in developing good quality content. A publishing or scheduling tool is essential if you’re going to put content out repeatedly over time and at the right time.
Consider the software tools and apps you’re using. Most of us start out using Hootsuite, Buffer or Tweetdeck and don’t move on from them. These are great tools to help you plan and schedule the posts and updates you want to go out at key times. They will help you deliver a steady flow of content to the audience you’re growing in social media but remember: you still need to drop by and say ‘hello’. This is your chance to thank others for acknowledging your messages and to ask something about them.
Don’t try to sell to people on social media. It’s a really big turn off. Take time to build a rapport and see if there’s a good fit between your offer and their needs.
Not So Simple Tools for Content Marketing
The bigger players often use marketing automation software. Some of the software the software is extremely clever but if you are a small business they may be a ‘sledgehammer to crack a nut’. The barriers for smaller teams are the cost and the high level of maintenance and input required, whether you are managing it in-house or working with an agency. For it to be a worthwhile investment, you need to aiming for sizable turnover. Do you have the human resources and skills in-house or the budgets to outsource – and still give your agency time, information and support.
Finally, Twitter is the best free social listening tool around.
Make the time, go in and ‘listen’: search hashtags and topics to see how people feel about the things you do or the problems you address. See what they’re talking about and the language they use to describe it.
What are the “Seven Habits of Successful Content Marketers”?
Tips and real examples from people who’ve inspired me over the last five years. They demonstrate, by using Content Marketing, how it has worked for the businesses they run.
We hope you’ve enjoyed the 7 Habits of Successful Content Marketers. Why not check out the other blogs in the series:
- Tell them what they want to know – often
- Follow the plan and pick the right tools
- Be efficient – reduce, re-use, recycle
- Master social media, especially TWITTER
- The 80:20 rule: 80% theirs: 20% yours
- Earn Active Passive Income with RITE content
- Find you niche… the smaller, the better
- Measure your content marketing, often
If you like video, check out our recording of this fascinating topic and learn from these amazing thoughtleaders.
Our new online programme Content Marketing Conquered is designed with you in mind. Based on our successful workshop programme and latest strategies, we guide you to the top in 6 easy steps.
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