buyer personas

What Google Micro Moments Mean For Your Content Strategy

March 9, 2020
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When Google published their research into online customer behaviour, Google Micro Moments entered the content marketers’ vocabulary. Read on to find out what Google Micro Moments are and how they … Read more

warning sign: Buyer Personas May Make Your Email Marketing Hard to Resist

Warning: Buyer Personas May Make Your Email Marketing Hard to Resist

August 12, 2019
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Some purchases are a pleasure. Choosing gifts for a loved one, buying new shoes (for you), planning your honeymoon. Others, not so much. Replacing your broken washing machine, insurance (of … Read more

Mobile First and Live Streaming Video Help You Succeed in Social Media

Mobile First and Live Streaming Video Help You Succeed in Social Media

October 12, 2018
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Previously we looked at whether your goals are SMART enough for social media success. Now it’s important to consider that having a mobile first approach helps you succeed in social media. … Read more

Build Your Social Media Following Versus Buying Reach and Followers

Build Your Social Media Following versus Buying Reach and Followers

September 28, 2018
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Last time we discussed how to get the right message across on social media in order to get their attention. Now it’s time to look at how you attract people to your … Read more

Get the Right Message and Get their Attention

Get the Right Message and Get Their Attention

July 20, 2018
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Previously, we discovered how you can find out the right time for your customers on social media. Now you need to get the right message and get their attention, but … Read more

Question marks painted on trees in a forest

Buyer Personas and the Top 10 Questions for your Sales Team

April 8, 2018
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Previously we discovered why your buyer personas need the sales team’s customer insights. Content marketing is becoming ever more important and developing your buyer personas equally so. Regardless of the … Read more

Why your Buyer Personas Need the Sales Team’s Customer Insight

Why your Buyer Personas Need the Sales Team’s Customer Insight

March 29, 2018
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Last time we discovered the content marketing journey from customer segmentation to buyer persona. The key question now is: Are your customers just a blur of names and data? In … Read more

Content marketing - the journey from customer segmenation to buyer personas

Content Marketing and the Journey from Customer Segmentation to Buyer Personas

March 22, 2018
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In the previous blog we looked at Content Marketing and the Inbound Funnel so it’s now important to discuss customer segmentation and buyer personas. Whether you call them buyer personas (or … Read more

Singapore by night looks like giant inbound marketing funnels

Content Marketing and the Inbound Funnel

March 14, 2018
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Continuing with our series on why your sales team holds the key to content marketing, we’ll look more closely at the content or inbound marketing funnel. We focus on what … Read more

People shaking hands on a sales or business transaction

Why Your Sales Team Holds the Key to Content Marketing

March 4, 2018
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Content marketing is becoming ever more important to drive sales. Regardless of the type of company, your marketing team are working harder than ever to understand what this new type … Read more