communications
How to Create Content for Every Stage of the Customer Journey
As brands, we want to make it onto our target customer’s ‘short-list’. But we frequently don’t create enough content for every stage of the customer journey. Often, we focus on … Read more
Should You Ever Pay for Social Media Advertising?
In this blog series we will be looking at various aspects of social media and whether to pay or not to pay. It’s important to start with whether you should … Read more
Know the Right Place for Social Media Success
In the last blog we looked at The Three ‘Rs’ of Social Media Success. So how do you now decide which social media platform to use? Why not let your … Read more
Marketing Automation – are you ready for it?
Are you ready for marketing automation? The ability to automate (and schedule) your marketing communications activities, including email marketing and social media updates, can save you a lot of time. It … Read more
What Digital Marketing Means for Business Owners
Digital Marketing covers everything to do with YOUR website and any other online tools you are using. This covers Search Engine Optimisation – getting found online; measuring where visitors to your website are coming from, what they are looking at and which pages are most popular. Whatever marketing mix you are using, make sure that the online element does what you need it to do.
Which Social Media Platform is Right for Your Business?
You can’t be everywhere. In fact, you may waste a lot of time and energy trying to be everywhere. Before you decide which social media platform to use, why not … Read more
What are Your biggest Marketing Challenges?
Every business, large or small, must face up to their own biggest marketing challenges some time. Keeping up to date with changes in your industry? Understanding customers’ buying behaviour? Embracing … Read more