Content Marketing

How To Succeed At Content Marketing in 2021

How to Succeed at Content Marketing in 2022

January 6, 2022
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As marketers, you (and I) are not the story. As a brand, your company is not the story; neither are your products or services. Your customer now sits at the … Read more

Advantages of Long Form Content

Advantages of Long Form Content Versus Short Form Content

March 23, 2020
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Are you ready to test longer written content? In the last article we discussed why Search Engine Optimisation is no longer optional. Now it’s important to cover the many advantages … Read more

Why Search Engine Optimisation Is No Longer Optional

Why Search Engine Optimisation Is No Longer Optional. It’s Essential.

March 16, 2020
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Search engine optimisation or SEO is the most essential investment you can make in your online marketing. Previously we found out what Google Micro Moments are and how they can inform … Read more

What Google Micro Moments Mean For Your Content Strategy

March 9, 2020
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When Google published their research into online customer behaviour, Google Micro Moments entered the content marketers’ vocabulary. Read on to find out what Google Micro Moments are and how they … Read more

Define Your Value Proposition and You Dominate Your Niche

Define Your Value Proposition and Dominate Your Niche

March 2, 2020
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Your value proposition is the distillation of the benefits and value that your company promises to deliver to customers with your products and services, your niche is the segment of … Read more

How to Create Content for Every Stage of the Customer Journey

How to Create Content for Every Stage of the Customer Journey

February 24, 2020
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As brands, we want to make it onto our target customer’s ‘short-list’. But we frequently don’t create enough content for every stage of the customer journey. Often, we focus on … Read more

Quality versus quantity - new york times bucks content sharing trend

Quality Versus Quantity and 3 Reasons Why Your Content isn’t Moving

October 28, 2019
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When it comes to content marketing, the quality versus quantity debate just got serious. Based on Buzzsumo’s 2019 publication of analysis of content performance on the platform, new challenges face … Read more

a wall with intersecting line where two different textures meet

How to Manage Contact Data and Stay on the Right Side of GDPR

June 17, 2019
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It’s so tempting to take shortcuts to building your database of contacts, like buying lists, scraping contact data (off the internet) or ‘borrowing’ contact data from other businesses. When data … Read more

Children protesting and holding up signs

GDPR Impacts More Than Just Your Email Marketing

June 10, 2019
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GDPR (General Data Protection Regulation) is certainly on everyone’s mind at the moment whether you have anything to do with marketing, collection or storing personal data or not. GDPR impacts … Read more

A man with tattooed hands, covering his face in despair

Why Your Email Marketing is Failing and How to Fix It

June 3, 2019
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In this new series, we’ll be looking at the common reasons that businesses get their email marketing wrong, and how you can avoid the making the same mistakes. One of … Read more