content types

Advantages of Long Form Content

Advantages of Long Form Content Versus Short Form Content

March 23, 2020
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Are you ready to test longer written content? In the last article we discussed why Search Engine Optimisation is no longer optional. Now it’s important to cover the many advantages … Read more

What Google Micro Moments Mean For Your Content Strategy

March 9, 2020
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When Google published their research into online customer behaviour, Google Micro Moments entered the content marketers’ vocabulary. Read on to find out what Google Micro Moments are and how they … Read more

How to Create Content for Every Stage of the Customer Journey

How to Create Content for Every Stage of the Customer Journey

February 24, 2020
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As brands, we want to make it onto our target customer’s ‘short-list’. But we frequently don’t create enough content for every stage of the customer journey. Often, we focus on … Read more

Mobile First and Live Streaming Video Help You Succeed in Social Media

Mobile First and Live Streaming Video Help You Succeed in Social Media

October 12, 2018
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Previously we looked at whether your goals are SMART enough for social media success. Now it’s important to consider that having a mobile first approach helps you succeed in social media. … Read more

Build Your Social Media Following Versus Buying Reach and Followers

Build Your Social Media Following versus Buying Reach and Followers

September 28, 2018
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Last time we discussed how to get the right message across on social media in order to get their attention. Now it’s time to look at how you attract people to your … Read more

The Three 'Rs' of Social Media Success

The Three ‘Rs’ of Social Media Success

June 30, 2018
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It doesn’t matter what kind of business you are in, social media success hangs on the choices you make. Whether you’re selling to other businesses or to consumers, whether you’re … Read more

Content marketing - the journey from customer segmenation to buyer personas

Content Marketing and the Journey from Customer Segmentation to Buyer Personas

March 22, 2018
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In the previous blog we looked at Content Marketing and the Inbound Funnel so it’s now important to discuss customer segmentation and buyer personas. Whether you call them buyer personas (or … Read more

Singapore by night looks like giant inbound marketing funnels

Content Marketing and the Inbound Funnel

March 14, 2018
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Continuing with our series on why your sales team holds the key to content marketing, we’ll look more closely at the content or inbound marketing funnel. We focus on what … Read more

Dominate your niche with content marketing

Dominate Your Niche With Content Marketing

February 9, 2018
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In the last blog, we looked at how you can earn money while you sleep with your content marketing. Now it’s important to find your niche, ideally the smaller the … Read more

The 7 Habits of Successful Content Marketers

The Seven Habits of Successful Content Marketers

March 9, 2017
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In this blog series, we take our inspiration from some of the most famous successful content marketers and how they are making lots of money as a result. Content marketing … Read more