customer communications

Define Your Value Proposition and You Dominate Your Niche

Define Your Value Proposition and Dominate Your Niche

March 2, 2020
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Your value proposition is the distillation of the benefits and value that your company promises to deliver to customers with your products and services, your niche is the segment of … Read more

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How to Manage Contact Data and Stay on the Right Side of GDPR

June 17, 2019
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It’s so tempting to take shortcuts to building your database of contacts, like buying lists, scraping contact data (off the internet) or ‘borrowing’ contact data from other businesses. When data … Read more

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GDPR Impacts More Than Just Your Email Marketing

June 10, 2019
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GDPR (General Data Protection Regulation) is certainly on everyone’s mind at the moment whether you have anything to do with marketing, collection or storing personal data or not. GDPR impacts … Read more

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Why Your Email Marketing is Failing and How to Fix It

June 3, 2019
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In this new series, we’ll be looking at the common reasons that businesses get their email marketing wrong, and how you can avoid the making the same mistakes. One of … Read more

Why your Buyer Personas Need the Sales Team’s Customer Insight

Why your Buyer Personas Need the Sales Team’s Customer Insight

March 29, 2018
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Last time we discovered the content marketing journey from customer segmentation to buyer persona. The key question now is: Are your customers just a blur of names and data? In … Read more

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Earn Money While You Sleep, with Content Marketing

January 30, 2018
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Habit #6: Earn Active Passive Income with Content Marketing In the previous blog in The Seven Habits of Successful Content Marketers series, we looked at the many benefits of applying … Read more

The 7 Habits of Successful Content Marketers

The Seven Habits of Successful Content Marketers

March 9, 2017
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In this blog series, we take our inspiration from some of the most famous successful content marketers and how they are making lots of money as a result. Content marketing … Read more

Are you ready for Marketing Automation?

Marketing Automation – are you ready for it?

April 15, 2016
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Are you ready for marketing automation? The ability to automate (and schedule) your marketing communications activities, including email marketing and social media updates, can save you a lot of time. It … Read more

Which Social Media Platform is Right for Your Business?

August 7, 2014
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You can’t be everywhere. In fact, you may waste a lot of time and energy trying to be everywhere. Before you decide which social media platform to use, why not … Read more

What are Your biggest Marketing Challenges?

October 17, 2013
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Every business, large or small, must face up to their own biggest marketing challenges some time. Keeping up to date with changes in your industry? Understanding customers’ buying behaviour? Embracing … Read more