customer insight
Define Your Value Proposition and Dominate Your Niche
Your value proposition is the distillation of the benefits and value that your company promises to deliver to customers with your products and services, your niche is the segment of … Read more
How to Create Content for Every Stage of the Customer Journey
As brands, we want to make it onto our target customer’s ‘short-list’. But we frequently don’t create enough content for every stage of the customer journey. Often, we focus on … Read more
Facebook Advertising, Custom Audiences, Split Testing and Remarketing
In the last blog we looked at the advantages and disadvantages of Facebook advertising. Facebook has a whole range of sophisticated advertising tools and features, each with advantages and disadvantages. In … Read more
Warning: Buyer Personas May Make Your Email Marketing Hard to Resist
Some purchases are a pleasure. Choosing gifts for a loved one, buying new shoes (for you), planning your honeymoon. Others, not so much. Replacing your broken washing machine, insurance (of … Read more
Are your Goals ‘SMART’ Enough for Social Media Success?
In the last blog, we looked at building your social media following versus buying reach and followers. In order to continue your social media success, though, you need to have … Read more
Build Your Social Media Following versus Buying Reach and Followers
Last time we discussed how to get the right message across on social media in order to get their attention. Now it’s time to look at how you attract people to your … Read more
Get the Right Message and Get Their Attention
Previously, we discovered how you can find out the right time for your customers on social media. Now you need to get the right message and get their attention, but … Read more
How You Will Know the Right Time for Your Customers on Social Media
In the previous blog we asked the three questions you need to ask yourself if you want to know the ‘right place’ for social media success. But how do you know the … Read more
Know the Right Place for Social Media Success
In the last blog we looked at The Three ‘Rs’ of Social Media Success. So how do you now decide which social media platform to use? Why not let your … Read more
Buyer Personas and the Top 10 Questions for your Sales Team
Previously we discovered why your buyer personas need the sales team’s customer insights. Content marketing is becoming ever more important and developing your buyer personas equally so. Regardless of the … Read more