customer insight

Define Your Value Proposition and You Dominate Your Niche

Define Your Value Proposition and Dominate Your Niche

March 2, 2020
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Your value proposition is the distillation of the benefits and value that your company promises to deliver to customers with your products and services, your niche is the segment of … Read more

How to Create Content for Every Stage of the Customer Journey

How to Create Content for Every Stage of the Customer Journey

February 24, 2020
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As brands, we want to make it onto our target customer’s ‘short-list’. But we frequently don’t create enough content for every stage of the customer journey. Often, we focus on … Read more

warning sign: Buyer Personas May Make Your Email Marketing Hard to Resist

Warning: Buyer Personas May Make Your Email Marketing Hard to Resist

August 12, 2019
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Some purchases are a pleasure. Choosing gifts for a loved one, buying new shoes (for you), planning your honeymoon. Others, not so much. Replacing your broken washing machine, insurance (of … Read more

Are your Goals 'SMART' Enough for Social Media Success?

Are your Goals ‘SMART’ Enough for Social Media Success?

October 5, 2018
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In the last blog, we looked at building your social media following versus buying reach and followers. In order to continue your social media success, though, you need to have … Read more

Build Your Social Media Following Versus Buying Reach and Followers

Build Your Social Media Following versus Buying Reach and Followers

September 28, 2018
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Last time we discussed how to get the right message across on social media in order to get their attention. Now it’s time to look at how you attract people to your … Read more

Get the Right Message and Get their Attention

Get the Right Message and Get Their Attention

July 20, 2018
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Previously, we discovered how you can find out the right time for your customers on social media. Now you need to get the right message and get their attention, but … Read more

How do You Know the Right Time for Your Customers on Social Media

How You Will Know the Right Time for Your Customers on Social Media

July 13, 2018
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In the previous blog we asked the three questions you need to ask yourself if you want to know the ‘right place’ for social media success. But how do you know the … Read more

Know the Right Place for Social Media Success

Know the Right Place for Social Media Success

July 6, 2018
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In the last blog we looked at The Three ‘Rs’ of Social Media Success. So how do you now decide which social media platform to use? Why not let your … Read more

Question marks painted on trees in a forest

Buyer Personas and the Top 10 Questions for your Sales Team

April 8, 2018
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Previously we discovered why your buyer personas need the sales team’s customer insights. Content marketing is becoming ever more important and developing your buyer personas equally so. Regardless of the … Read more