marketing challenges

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How to Manage Contact Data and Stay on the Right Side of GDPR

June 17, 2019
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It’s so tempting to take shortcuts to building your database of contacts, like buying lists, scraping contact data (off the internet) or ‘borrowing’ contact data from other businesses. When data … Read more

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GDPR Impacts More Than Just Your Email Marketing

June 10, 2019
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GDPR (General Data Protection Regulation) is certainly on everyone’s mind at the moment whether you have anything to do with marketing, collection or storing personal data or not. GDPR impacts … Read more

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Why Your Email Marketing is Failing and How to Fix It

June 3, 2019
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In this new series, we’ll be looking at the common reasons that businesses get their email marketing wrong, and how you can avoid the making the same mistakes. One of … Read more

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Why Your Sales Team Holds the Key to Content Marketing

March 4, 2018
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Content marketing is becoming ever more important to drive sales. Regardless of the type of company, your marketing team are working harder than ever to understand what this new type … Read more

Are you ready for Marketing Automation?

Marketing Automation – are you ready for it?

April 15, 2016
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Are you ready for marketing automation? The ability to automate (and schedule) your marketing communications activities, including email marketing and social media updates, can save you a lot of time. It … Read more

Unleash your Hidden Talents and Achieve Greater Success

April 5, 2014
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Are you a business owner? Or dreaming of being your own boss one day? Well, I’d like to help you unleash your hidden talents. I meet many business owners in … Read more

Why Competitor Benchmarking is Essential for Your Business to Succeed

November 15, 2013
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In my Marketing Consultancy in North East England, I regularly help small businesses to build their marketing and communications strategy.  I believe in strategy and strategic thinking.  Otherwise, how can … Read more

What are Your biggest Marketing Challenges?

October 17, 2013
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Every business, large or small, must face up to their own biggest marketing challenges some time. Keeping up to date with changes in your industry? Understanding customers’ buying behaviour? Embracing … Read more