marketing challenges
How to Manage Contact Data and Stay on the Right Side of GDPR
It’s so tempting to take shortcuts to building your database of contacts, like buying lists, scraping contact data (off the internet) or ‘borrowing’ contact data from other businesses. When data … Read more
GDPR Impacts More Than Just Your Email Marketing
GDPR (General Data Protection Regulation) is certainly on everyone’s mind at the moment whether you have anything to do with marketing, collection or storing personal data or not. GDPR impacts … Read more
Why Your Email Marketing is Failing and How to Fix It
In this new series, we’ll be looking at the common reasons that businesses get their email marketing wrong, and how you can avoid the making the same mistakes. One of … Read more
Why Your Sales Team Holds the Key to Content Marketing
Content marketing is becoming ever more important to drive sales. Regardless of the type of company, your marketing team are working harder than ever to understand what this new type … Read more
Marketing Automation – are you ready for it?
Are you ready for marketing automation? The ability to automate (and schedule) your marketing communications activities, including email marketing and social media updates, can save you a lot of time. It … Read more
Unleash your Hidden Talents and Achieve Greater Success
Are you a business owner? Or dreaming of being your own boss one day? Well, I’d like to help you unleash your hidden talents. I meet many business owners in … Read more
Why Competitor Benchmarking is Essential for Your Business to Succeed
In my Marketing Consultancy in North East England, I regularly help small businesses to build their marketing and communications strategy. I believe in strategy and strategic thinking. Otherwise, how can … Read more
What are Your biggest Marketing Challenges?
Every business, large or small, must face up to their own biggest marketing challenges some time. Keeping up to date with changes in your industry? Understanding customers’ buying behaviour? Embracing … Read more
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