marketing

How To Succeed At Content Marketing in 2021

How to Succeed at Content Marketing in 2022

April 6, 2020
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As marketers, you (and I) are not the story. As a brand, your company is not the story; neither are your products or services. Your customer now sits at the … Read more

Advantages of Long Form Content

Advantages of Long Form Content Versus Short Form Content

March 23, 2020
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Are you ready to test longer written content? In the last article we discussed why Search Engine Optimisation is no longer optional. Now it’s important to cover the many advantages … Read more

What Google Micro Moments Mean For Your Content Strategy

March 9, 2020
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When Google published their research into online customer behaviour, Google Micro Moments entered the content marketers’ vocabulary. Read on to find out what Google Micro Moments are and how they … Read more

Creating a marketing plan is like mapping out your route

Creating a Marketing Plan

February 10, 2020
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Planning and Preparation Prevent Poor Performance. This is one of the mottos of the marines, so we come back again to warfare. In the last article we looked at the … Read more

Choosing Your Marketing Tactics is like a game of chess

Choosing Your Marketing Tactics

February 3, 2020
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A customer typically looks at 12 different things to help them make a decision, whether it’s a testimonial, a video or a review. You need to know where they go … Read more

How to Grow and Develop Your Business

How to Grow and Develop Your Business

January 27, 2020
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One of the frameworks you may want to use for growing your business in one way or another is the Ansoff Matrix, and it is designed to simplify the complex. … Read more

Analyse Your Business to Develop Your Marketing Strategy

Analyse Your Business to Develop Your Marketing Strategy

January 20, 2020
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There are many layers to your business and developing your marketing strategy: There are relationships, influences and dynamics which are going on around you every day and are available for … Read more

Other Routes to Market and the Marketing Mix

Other Routes to Market and the Marketing Mix

January 13, 2020
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Exploring ORM or Other Routes to Market as well as the Marketing Mix: Product (or service), Price, Place and Promotion is a critical part of developing your marketing strategy. Previously, we covered … Read more

The Micro Environment and Your Marketing Strategy

The Micro Environment and Your Marketing Strategy

January 6, 2020
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The micro environment is everything that sits immediately around your business – your customers, competitors, suppliers and what I refer to as ORM: Other Routes to Market. You’ve looked at … Read more

The Macro Environment and Your Marketing Strategy

The Macro Environment and Your Marketing Strategy

December 30, 2019
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The economy, environment as well as social factors, attitudes towards faith or charitable giving and, finally, technology are all factors you should take into consideration when developing your marketing strategy. … Read more