Paid Versus Organic Social Media
How to Max Your Paid Social Media and Get ‘Bangs for your Bucks’
This is the final article in our Social Media To Pay or Not to Pay series. Previously we looked specifically at the advantages and disadvantages of YouTube advertising. YouTube, Facebook and … Read more
Are LinkedIn Paid Features and Advertising Tools Worth the Investment?
Last time we looked at Twitter paid tools: Twitter Cards, Promoted Tweets and Adverts. It’s time to explore the various LinkedIn paid tools and features and discuss the advantages and … Read more
Twitter Paid Tools: Twitter Cards, Promoted Tweets and Adverts
Continuing our series on the pros and cons of paid advertising on social media, we look at Twitter adverts. Twitter is a very different beast to Facebook and with approximately … Read more
Facebook Advertising, Custom Audiences, Split Testing and Remarketing
In the last blog we looked at the advantages and disadvantages of Facebook advertising. Facebook has a whole range of sophisticated advertising tools and features, each with advantages and disadvantages. In … Read more
To Pay or Not to Pay… for Facebook Advertising
Previously, we answered the question, Should You Ever Pay for Social Media Advertising? In this article we explore the advantages and disadvantages of Facebook advertising. It is so easy to … Read more
Should You Ever Pay for Social Media Advertising?
In this blog series we will be looking at various aspects of social media and whether to pay or not to pay. It’s important to start with whether you should … Read more
Social Media – To Pay or Not to Pay Video
Every day there are more and more social media channels… and more ways to reach your customers with paid and unpaid social media tools. The days of free social media … Read more