Your Sales Team Holds the Key to Content Marketing

Question marks painted on trees in a forest

Buyer Personas and the Top 10 Questions for your Sales Team

April 8, 2018
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Previously we discovered why your buyer personas need the sales team’s customer insights. Content marketing is becoming ever more important and developing your buyer personas equally so. Regardless of the … Read more

Why your Buyer Personas Need the Sales Team’s Customer Insight

Why your Buyer Personas Need the Sales Team’s Customer Insight

March 29, 2018
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Last time we discovered the content marketing journey from customer segmentation to buyer persona. The key question now is: Are your customers just a blur of names and data? In … Read more

Content marketing - the journey from customer segmenation to buyer personas

Content Marketing and the Journey from Customer Segmentation to Buyer Personas

March 22, 2018
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In the previous blog we looked at Content Marketing and the Inbound Funnel so it’s now important to discuss customer segmentation and buyer personas. Whether you call them buyer personas (or … Read more

Singapore by night looks like giant inbound marketing funnels

Content Marketing and the Inbound Funnel

March 14, 2018
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Continuing with our series on why your sales team holds the key to content marketing, we’ll look more closely at the content or inbound marketing funnel. We focus on what … Read more

People shaking hands on a sales or business transaction

Why Your Sales Team Holds the Key to Content Marketing

March 4, 2018
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Content marketing is becoming ever more important to drive sales. Regardless of the type of company, your marketing team are working harder than ever to understand what this new type … Read more

sales team and content marketing

Why your Sales Team holds the key to Content Marketing Video

January 15, 2017
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Sales and content marketing? What do the sales team have to do with content marketing? Or customer services? Or your service and site engineers, for that matter? Your marketing team … Read more