Dolezal Consulting
Unscary Guide to Marketing Strategy
Creating a Marketing Plan
Planning and Preparation Prevent Poor Performance. This is one of the mottos of the marines, so we come back again to warfare. In the last article we looked at the … Read more
Choosing Your Marketing Tactics
A customer typically looks at 12 different things to help them make a decision, whether it’s a testimonial, a video or a review. You need to know where they go … Read more
How to Grow and Develop Your Business
One of the frameworks you may want to use for growing your business in one way or another is the Ansoff Matrix, and it is designed to simplify the complex. … Read more
Analyse Your Business to Develop Your Marketing Strategy
There are many layers to your business and developing your marketing strategy: There are relationships, influences and dynamics which are going on around you every day and are available for … Read more
Other Routes to Market and the Marketing Mix
Exploring ORM or Other Routes to Market as well as the Marketing Mix: Product (or service), Price, Place and Promotion is a critical part of developing your marketing strategy. Previously, we covered … Read more
The Micro Environment and Your Marketing Strategy
The micro environment is everything that sits immediately around your business – your customers, competitors, suppliers and what I refer to as ORM: Other Routes to Market. You’ve looked at … Read more
The Macro Environment and Your Marketing Strategy
The economy, environment as well as social factors, attitudes towards faith or charitable giving and, finally, technology are all factors you should take into consideration when developing your marketing strategy. … Read more
Introduction to Developing a Marketing Strategy
In order to develop a strategy, you need to step back from your business. You’re going to be asking a lot of questions and finding a lot of new answers. … Read more
Why You Need a Marketing Strategy
When we start talking about marketing and strategy, people start to look worried. It’s unsurprising, because the terminology used to describe strategy comes from warfare, going back to at least … Read more