Why Your Content Strategy Must Evolve

How To Succeed At Content Marketing in 2021

How To Succeed At Content Marketing in 2021

April 6, 2020
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As marketers, you (and I) are not the story. As a brand, your company is not the story; neither are your products or services. Your customer now sits at the … Read more

why your content marketing demands its own distribution plan

Why Your Content Marketing Demands Its Own Distribution Plan

March 30, 2020
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The increasing requirement to maximize ‘reach’ means that you need to develop content distribution plan as well as quality content. Previously we covered the advantages of long form content versus short … Read more

Advantages of Long Form Content

Advantages of Long Form Content Versus Short Form Content

March 23, 2020
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Are you ready to test longer written content? In the last article we discussed why Search Engine Optimisation is no longer optional. Now it’s important to cover the many advantages … Read more

Why Search Engine Optimisation Is No Longer Optional

Why Search Engine Optimisation Is No Longer Optional. It’s Essential.

March 16, 2020
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Search engine optimisation or SEO is the most essential investment you can make in your online marketing. Previously we found out what Google Micro Moments are and how they can inform … Read more

What Google Micro Moments Mean For Your Content Strategy

March 9, 2020
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When Google published their research into online customer behaviour, Google Micro Moments entered the content marketers’ vocabulary. Read on to find out what Google Micro Moments are and how they … Read more

Define Your Value Proposition and You Dominate Your Niche

Define Your Value Proposition and Dominate Your Niche

March 2, 2020
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Your value proposition is the distillation of the benefits and value that your company promises to deliver to customers with your products and services, your niche is the segment of … Read more

How to Create Content for Every Stage of the Customer Journey

How to Create Content for Every Stage of the Customer Journey

February 24, 2020
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As brands, we want to make it onto our target customer’s ‘short-list’. But we frequently don’t create enough content for every stage of the customer journey. Often, we focus on … Read more

Your Ideal Customer Avatar: time to get up close and personal

February 17, 2020
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As more and more content is published online, every second of every day, you may wonder how to get close to your target customers. In order to understand what makes … Read more

Quality versus quantity - new york times bucks content sharing trend

Quality Versus Quantity and 3 Reasons Why Your Content isn’t Moving

October 28, 2019
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When it comes to content marketing, the quality versus quantity debate just got serious. Based on Buzzsumo’s 2019 publication of analysis of content performance on the platform, new challenges face … Read more