workshop

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Introduction to Content Marketing

by Joanne Dolezal on 28th April 2020

Marketing is impossible without great content. Whether it’s copy, images, audio or video there is a hungry audience online keen to learn all about you and what you do best.

You will learn how and why content marketing works, what your ideal blogger style is and how to plan, create and curate quality content online. By developing your buyer personas ((ideal customer avatars) you will become more efficient and effective, publishing content most relevant to their lives.

During this half-day workshop you will develop buyer personas (ideal customer avatars), learn how to develop your content ideas and and start your content marketing journey.

Included in this fun, interactive half-day workshop:

  • how each type of content works to promote you and your business
  • buyer personas v. customer segmentation
  • learn your perfect ‘blogger’ type
  • techniques to help you get comfortable with creating content
  • different ways to use podcasts, webinars and video to promote your brand
  • how to generate great content ideas every day
  • how to manage customer data in view of GDPR  

By the end of the workshop, you’ll have gained a clear understanding of how Content Marketing works and how to start using it to build your business – and boost your profits. Immediately!

Investment: £ 125.00 per person + VAT

Where:  NESMA, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE3 1HP

Book Online: NESMA

For more information or to find out if this workshop is ‘for you’, please email enquire@dolezalconsulting.com

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Joanne DolezalIntroduction to Content Marketing

Introduction to Social Media Marketing

by Joanne Dolezal on 28th April 2020

Introduction to Social Media will help you master the fundamentals of Twitter, Facebook, Linked In, Instagram and YouTube. Learn how to set up your personal and company profiles properly, how to use the platforms to make connections and how to generate appealing and appropriate content that works.

This workshop is designed for beginners and will show you how to generate enough of the right kind of content to keep your social media profiles fresh and engaging.

Introduction to Social Media Marketing

During the full-day workshop, you will develop buyer personas (ideal customer avatars), learn how to develop your content ideas and create a social media plan for your marketing.

For each social media platform, you will learn:

  • the correct way to set up your social media accounts
  • how to customise and brand your profile
  • how to manage your settings
  • when to update your profile
  • how to connect with others and grow your following
  • the best type of content for your business
  • the best type of content for your target customers
  • how to manage customer data in view of GDPR  

We then take you through an introduction to Content Marketing so you learn how to generate enough of the right kind of content to keep your social media profiles fresh and engaging

Investment: £ 195.00 per person + VAT

Where:  NESMA, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE3 1HP

Book Online: NESMA

For more information or to find out if this workshop is ‘for you’, please email enquire@dolezalconsulting.com

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Joanne DolezalIntroduction to Social Media Marketing

Content Marketing – Conquered

by Joanne Dolezal on 27th March 2016

Content Marketing ~ Conquered is a highly interactive full-day workshop designed to kick-start your Content Marketing journey.  Whether you’re an absolute beginner or have made a few false starts, learn how to get the ‘Content’ habit.

Content Marketing is fast becoming an essential skill for any business and with recent changes in Google, the question is no longer ‘if’ but ‘when’ are you going to start.

You will learn:

  1. why Content Marketing is now essential for your business
  2. how to create great content that works
  3. what Content Marketing can do for your website traffic, clicks and sales

Included in this 6 hour session:

  • the different types of content for B2B and B2C marketing
  • how each type of content works to promote you and your business
  • buyer personas v. customer segmentation
  • how to find your perfect ‘blogger’ type and get comfortable with creating content
  • essential copywriting skills – Expert Q&A (see below)
  • how to define your online value proposition or USP
  • how to use podcasts, webinars and video to promote your brand
  • Content Marketing for SEO – Expert Q&A (see below)
  • when to ‘buy in’ and when to ‘DIY’ content
  • ‘Paid, Owned and Earned’ Media – where to invest time and money
  • best content for different Social Media and Mobile Marketing
  • how to generate great content ideas every day

By the end of the workshop, you will have gained a clear understanding of how Content Marketing works and how to apply to your business immediately.

For more information or to find out if this workshop is ‘for you’ and your team, please call Joanne Dolezal on 07767 810 126 or email joanne@dolezalconsulting.com

This workshop can be delivered at your premises or a venue of your choosing.

This workshop will be delivered by Dolezal Consulting with support from Arttia Creative and Haydn Grey.

Joanne Dolezal is an experienced marketer who has presented on Content Marketing at NECC, ISMM, Cumbria, and North East Expo events and regularly applies it to clients’ marketing – to great effect. Joanne holds an MA Marketing and teaches Digital Marketing at NESMA.

Belinda White, Arttia Creative will be on hand to answer questions on SEO and Content for the web; Katherine Wildman, Haydn Grey will guide you through the fundamentals of copywriting for online content.

 

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Joanne DolezalContent Marketing – Conquered

What Digital Marketing Means for Business Owners

by Joanne Dolezal on 3rd October 2014

Digital Marketing (also known as Internet, Web or Online Marketing) is a collective name for marketing activity carried out online, as opposed to traditional marketing through print media, live promotions, TV and radio advertising.

The rapid growth of Digital Marketing is due to ever-increasing access to and speed of the Internet.  Digital Marketing channels are increasingly effective at generating revenue and raising awareness.

Compared to traditional marketing methods such as direct marketing, trade shows and advertising, Digital Marketing often requires a much smaller investment (important for small and medium-size businesses and start-ups).  It also allows for accurate targeting and excellent reporting, making it far easier for even the lay person to judge whether digital marketing activities are having the desired effect or not.

The differences between tradition ‘campaign’ style marketing and digital marketing are:

Circular versus Linear

Digital marketing encourages you to research, target, test, modify and repeat and tends to be a continuous circular process of learning and modification until you get it right.  Traditional marketing campaigns take a lot of planning, but once they’ve ‘left the building’ there’s nothing you can do to change them.

Targeted versus Broadcast

Over time it is possible to gather and analyse enough data on your target customers that you save considerable time and effort communicating with them.  Either via email or mobile marketing, you can send direct messages to your target and past customers to build trust and loyalty.  Imagine how much time, money and uncertainty this saves you as you can track opens, clicks and conversions online.

Flexibility versus Committed

Because you have more control over the who, what, when, where of digital marketing you can control and modify the start and end of any activities within reason, rather than finding you are fixed into a longterm commitment that is either not working for you – based on digital metrics – or not generating the ROI (Return on Investment) you require. Response times are much faster too and campaigns can be set up and delivered in hours, rather than weeks or months.

‘Low’ or ‘no cost’ versus Expensive!

Print and broadcast media, whilst still effective at brand building, are beyond the means of all but a few businesses.  The proliferation of TV networks and channels, online publications and even digital broadcasting have meant that it is ever harder to reach the whole population but who wants to anyway?  You want the ‘right customers’ for your business as they’re more likely to buy from you.  ‘Laser vision’ trumps ‘spray and pray’.

The benefits of incorporating Digital Marketing in your Marketing Mix

It allows for accurate targeting and excellent reporting, making it far easier for even the lay person to judge whether digital marketing activities are having the desired effect or not.

What does Digital Marketing include?

Digital Marketing covers everything to do with your website, including Search Engine Optimisation – getting found online – and measuring where visitors to your website are coming from, what they’re at and which pages are most popular, among other things.

Driving visitors to your website, especially an e-commerce website, is essential if you want to achieve a healthy level of sales.  Tactics include Search Engine Marketing – anticipating and targeting the language customers use to find products and services like yours – and Pay Per Click advertising – display adverts online.

Social Media is also a Digital Marketing tactic and works well to raise awareness of your brand and create weak links: it takes time, thought and regular effort to build trust with potential customers.

Email Marketing and Mobile Marketing allow you to send targeted communications to a (potential) customers inbox or mobile phone.  Both require the recipient’s permission and are just as effective for Customer Retention as for Customer Acquisition.

Mobile Marketing in particular has evolved from SMS (text message) based communications to encompass Mobile ‘friendly’ Marketing, with developments in smartphone and tablet technology.  If your website is hard to navigate or looks too small on a smartphone screen – and 40% of Google searches are made on a mobile device –  you may be losing a lot of custom unnecessarily.

So what could digital marketing mean for your business?

Get in touch to find out more

Joanne Dolezal teaches Digital Marketing for North East Sales and Marketing Academy (NESMA) for the Chartered Institute of Marketing (CIM) and the Digital Marketing Institute (DMI).

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Joanne DolezalWhat Digital Marketing Means for Business Owners

Content Marketing ~ Conquered

by Joanne Dolezal on 8th July 2014

Event Date:     Friday 6th February 2015, 9.00 – 3.00

Event Venue:  NESMA, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE3 1HP

Content Marketing is fast becoming an essential skill for any business and with recent changes in Google, the question is no longer ‘if’ but ‘when’ are you going to start.

Content Marketing ~ Conquered is a highly interactive half-day workshop designed to kick-start your Content Marketing journey.  Whether you’re an absolute beginner or have made a few false starts, learn how to get the ‘Content’ habit.

You will learn:

  1. why Content Marketing is now essential for your business
  2. how to create great content that works
  3. what Content Marketing can do for your website traffic, clicks and sales

Included in this 6 hour session:

  • the different types of content for B2B and B2C marketing
  • how each type of content works to promote you and your business
  • buyer personas v. customer segmentation
  • how to find your perfect ‘blogger’ type and get comfortable with creating content
  • essential copywriting skills – Expert Q&A (see below)
  • how to define your online value proposition or USP
  • how to use podcasts, webinars and video to promote your brand
  • Content Marketing for SEO – Expert Q&A (see below)
  • when to ‘buy in’ and when to ‘DIY’ content
  • ‘Paid, Owned and Earned’ Media – where to invest time and money
  • best content for different Social Media and Mobile Marketing
  • how to generate great content ideas every day

By the end of the workshop, you will have gained a clear understanding of how Content Marketing works and how to apply to your business immediately.

Investment: £125.00 per person

Members of NECC, ISMM or CIM: £110.00 per person

Current and past clients: £ 95.00 per person

Where:  NESMA, 19 Lansdowne Terrace, Gosforth, Newcastle upon Tyne, NE3 1HP

For more information or to find out if this workshop is ‘for you’, please call Joanne Dolezal on 07767 810 126 or email joanne@dolezalconsulting.com

This workshop will be delivered by Dolezal Consulting with support from Arttia Creative and Haydn Grey.

Joanne Dolezal is an experienced marketer who has presented on Content Marketing at NECC, ISMM, Cumbria and North East Expo events and regularly applies it to clients’ marketing – to great effect.

 

OVERCOME YOUR FEAR OF THE BLANK PAGE  Katherine Wildman, Haydn Grey will guide you through the art of copywriting for the web.

Blogging has evolved into an enjoyable way to engage your audience and build your business.
With this workshop you’ll learn how to generate the ideas you need to build a solid and effective online presence – and how best to present them.

ARE YOU SEARCH FRIENDLY?  Belinda White, Arttia Creative will answer your questions on SEO.

The world of SEO is complex, my aim is to help you to understand some of the basics, if not more. If your site cannot be found by the search engines or your content cannot be put into their databases, you could be missing out on incredible opportunities. With a small amount of knowledge you can make a big difference in making your website rank well.

 

 

 

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Joanne DolezalContent Marketing ~ Conquered